FIR Live on Saturday addresses email marketing

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Aug 19, 2009, 2:02:18 PM8/19/09
to FIR Update
One study suggests that 85% of organizations plan to increase their
email marketing efforts. But another finds that two-fifths of
marketers don’t even know if their email messages are being delivered
successfully; those who are aware of delivery failures don’t have the
tools to make sure those messages find their way to the right inbox.
In the meantime, IT departments and individuals do anything they can
to keep a lot of those messages out of their inbox.

In this episode of FIR Live, we’ll talk with experts about email
marketing, what works and what doesn’t. John Wall, author of the Ronin
Marketeer blog and co-host of the “Marketing Over Coffee” podcast,
will join us, along with Greg Cangiolosi of email shop BlueSky
Factory. Representing Return Path, the organization behind the study,
“E-Commerce Opportunities,” will be Tami Forman, the company’s
director of Corporate Communications. And it’s altogether possible
Christopher S. Penn, John Wall’s co-host, will also drop by.

Please join us with your questions, observations, and stories.

FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm
EDT, and 6pm in the UK. You can take part in the show by calling in to
+1 347 324 3723. You can listen in live at the same number as well as
online at You can also join in the
chat by text in the chat room.

After the live show, the recording will be made available as a podcast
as usual as part of the Hobson & Holtz Report.

We hope you’ll join us on August 22.
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