FIR Live #19 set for October 9 with Josh Bernoff and Ted Schadler

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Sep 29, 2010, 7:03:13 PM9/29/10
to FIR Update
Dear faithful FIR listener:

Companies that encourage their HEROes—the label Josh Bernoff and Ted
Schadler apply to highly empowered and resourceful employees whose
experiments and innovations on customers’ behalf result in
extraordinary customer service—reap the benefits. That’s the subject
up for discussion on the next FIR Live with the co-authors of
Empowered the follow-up to the hugely popular Groundswell. The show—
which you’re encouraged to be part of by calling in or participating
in the live chat room, is set for Saturday, October 9, at 10 a.m.
Pacific, 1 p.m. Eastern and 6 p.m. London.

Josh Bernoff is the coauthor of the BusinessWeek bestseller
Groundswell, the “best book ever written on marketing and
media” (Advertising Age), and is senior vice president, idea
development, at Forrester Research. Ted Schadler is a vice president
and principal analyst in Forrester’s IT Research Group. His work over
13 years at Forrester has focused on disruptive technologies and how
senior decision-makers should harness them.

As always with FIR Live, you can be part of the discussion by calling
in to +1.347.324.3723 to ask a question or share your views, or by
commenting in the chat room.

On the day of the show, you’ll need to log in to BlogTalk Radio in
order to participate in the chat room:

Join us for what promises to be a stimulating discussion!
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