Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
buy it............................preorders@blackspotsneaker.org
sell it...........................wholesale@blackspotsneaker.org
invest in it......................investors@blackspotsneaker.org
support it........................donations@blackspotsneaker.org
join the jam........................jammers@blackspotsneaker.org
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
Ghassan ul-Ramman
--
their Hayena bad guys around me.
Assalam u'Alekum all,
Before we go on, one must ask how can these Israelis just give
biological weapons to shop keepers to give it to children, when they
know others are just children? have you questioned how can they
interogate harrass children just because they did not sleep around. Have
you questioned where were those so called big Scholars of Islam when
mosques were being gassed?
(Later 1991), as I was completely sleep and was completely unconcoius,
these Israelis have kept up with very strange agenda, give biological
weapons to mice Muslims, keep them scared. If they don't sleep around
torture them mentally, physically till the day they bow and accept. If
they don't accept make sure they get marry with a few jewish women who
would take this chidren and them dump him. It has been a really good
time for these inhuman Israelis, every time if they had an idea someone
was becoming religious, they would ensure the man gets married soon and
dies soon. If you can't make a person fall, just set his price buy him,
make him marry a Jewish woman or two and make _peace_ with him.(More to
follow on this issue)
In those days these strange Turkish guys started coming to our mosques,
and the only thing they wanted was some how making me _have unlawful
relationship_ not marriage with one of their girls. Everyone knows this