High End Strategy

[Andrew Caldwell]

Beau,

 

Hey man!  I hope all is well.

 

For High End Segment here is what I recommend:

 

Sales Price of $37.50  (You have 37.46 in there now...given our leading market share I'm not sure the extra four cents off will make any difference.

 

MTBF at 23,500 instead of 22,300 currently plugged into round 5. (Closest is 23,000)

 

Sales budget of $3,000 - We are so well positioned that I think this will be plenty even though some groups have two products in the high end

 

Sales forcast of 1,100   (Already in model - 878 Round 4 sales (x) growth rate = ~1,020 + 10% safety stock = ~1100)  Makes sense

 

Production Forecast of 1,079 (Already in model 1,079 new + 21 in inventory =  1,100)

 

Let me know if you have any questions.  Thanks.