Search engine optimization (SEO) - The Easy Way
sam barns
SEO is an abbreviation for "search engine optimization." Many people provide SEO services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps (Beta) program, and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.
You should never have to link to an SEO. Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
As with any business investment, in order to gain a high return, you must yield more than you have spent. Search engine optimization campaigns that offer this type of success consist of several factors including:
• Keyword Research
• Initial Search Engine Optimization report
• Competition Analysis report
• Pre - Optimization ranking report
• Creation of Title Tags based on initial keyword research
• Description Tags
• Keyword Tags
• Alt Tags
• Comment Tags
• H1 – H2 Tags
• Search Engine Submissions to 50 search engines including major search engines and directories such as Google, Yahoo, AOL and many more
• Free one way links
• Creation of themed link pages
• Manual link requests to related websites
• Proper use of Robots.txt file
• W3c Validations for Home page
• Image Optimization
• On page Optimization
• Key phrases Optimization
• Website traffic Analysis
• Competent Customer Support
When all of these elements aren’t in sync, your search engine placement can suffer.
Overall, Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants who carry out optimization projects on behalf of clients' sites. Practitioners may use "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking) White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.
Not all sites have identical goals for search optimization. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrase. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, allowing the sales force to close more business.
Sam Barns is an expert in free traffic generation, For more information on submitting your articles to top Ezine sites, go to www.blastarticles.com