Lesikar 39;s Business Communication 13th Edition
Emigdio Binet
Interactive Applications allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course.
Mastery Tools provide personalized learning plans to develop or improve editing skills and empowers students to put responsible writing into practice. This adaptive learning system helps students learn faster, study more efficiently, and retain more knowledge for greater success. It pinpoints concepts the student does not understand and maps out a personalized study plan for success.
The statements contained in Bus piness Communication, 13th edition, are provided only as a guide for the users of this textbook. The AACSB leaves content coverage and assessment within the purview of individual schools, the mission of the school, and the faculty. While Business Communication, 13th edition, and the teaching package make no claim of any specific AACSB qualification or evaluation, we have within Business Communication, 13th edition, labeled selected questions according to the six general-knowledge and skills areas.
This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.