The
birth of Shri
Datta, who
incarnated on the
full moon day
(pournimā) of the
Hindu lunar month
of Mārgshīrsha, is
celebrated as
Datta Jayanti. In
the previous eras,
the atrocities of
demonic forces
increased
tremendously;
hence, Shri
Dattatreya
incarnated in
different forms
and destroyed the
demons. On Datta
Jayanti, Shri
Datta’s principle
is 1000 times more
active on Earth as
compared to any
other day. By
worshipping Shri
Datta with full
devotion, one can
derive maximum
benefit of the
Datta principle.
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