Marketing Farm-Raised Meats in Maryland

[Future Harvest - CASA]

Marketing Farm-Raised Meats in Maryland

Wednesday, March 6, 2013 - 8:30 AM to 3:00 PM

Maryland Agricultural Resource Center
University of Maryland Extension - Baltimore Co.
1114 Shawan Road (First Floor)
Cockeysville, MD 21030


Attention farm-raised meat producers!

Whether you’re just getting started or have established markets, the
“Marketing Your Farm-Raised Meats in Maryland Workshop” will provide
valuable resources and information to help improve your
profitability. The Baltimore-Washington corridor offers an excellent
market for farm-raised, local meats and poultry, but processing
regulations, selecting marketing channels, pricing, and logistics can
be challenging for producers. This workshop addresses those
challenges.

Featured speakers include …

Matt LeRoux
Agricultural Marketing Specialist, Cornell Cooperative Extension

Matt LeRoux, Ag Marketing specialist, south central NY Ag team, CCE.
Matt works with a diverse mix of produce and livestock producers in
the southern tier of NY. In 2008 Matt developed the Marketing Channel
Assessment Tool to assist producer decision making and improve
marketing performance. Matt has a background in livestock marketing
and recently completed a Master's in food marketing at Cornell.

Brian Moyer
Penn State Extension, Program Assistant

Brian is a past board member of PASA (Pennsylvania Association for
Sustainable Agriculture) and a past board member of APPPA (American
Pastured Poultry Producers Association) as well as former Director for
Rural Vermont, a farm advocacy organization. Brian was the founder and
manager of the Skippack Farmers Market located in Montgomery County.
His area of expertise is direct to consumer marketing, poultry and
meat regulations, and farmers markets. Brian and his wife Holley own
and run Green Haven Farm and raise grass-fed livestock on their 27
acre farm just outside of Fleetwood in Berks County. Since 1998,
they've sold chicken, eggs, lamb, pork, and goat too.

Robin Henderson, Ph.D.
Maryland Department of Health and Mental Hygiene, Office of Food
Protection, Chief

Food safety regulations, transportation, and regulations affecting
sales of Maryland farm-raised meats.

Ginger Myers
University of Maryland Extension Marketing Specialist and Director
Maryland Rural
Enterprise Development Center, Western Maryland Research and Education
Center

Statewide Extension programs in agricultural marketing are being
created and implemented at the Western Maryland Research & Education
Center by Ginger S. Myers, Regional Extension Marketing Specialist.
Ginger holds a B.S. from Penn State University, additional
certifications in agricultural economic development, and serves on a
wide variety of committees and organizations including: the Maryland
State Agriculture Commission, Maryland’s Agricultural Marketing
Professionals, and is an officer with Future Harvest- a Chesapeake
Alliance for Sustainable Agriculture. Ginger has over 25 years of
experience in agri-business and small farm production. She has worked
as an agricultural marketing specialist in Maryland since 1999.

A panel discussion
will take place following lunch and will feature representatives from
local meat and poultry production and marketing groups including grass-
fed, regionally branded, and small-flock poultry.


Cost: $30.00 (includes continental breakfast, lunch and handouts)

Online Registration: http://marketingfarmraisedmeats.eventbrite.com

Registration Deadline: Monday, February 25, 2013

Check-In: 8:30 AM - 9:00 AM