Stella Artois Argentina

[Mohammed Huberty]

FromJanuary 15 until April 15 of this year, every purchase of a Stella Artois 12-pack (both bottles and cans, including Stella Artois Cidre) will help Water.org provide 12 months of clean water for one person in the developing world. For those watching the big game at a bar, the purchase of one pint or bottle of Stella Artois will help provide one month of clean water. And as in years past, in 2018 every purchase of a Limited-Edition Stella Artois Chalice will help provide five years of clean water for one person in the developing world.

Each year the campaign features Limited-Edition Chalices representing countries where Water.org provides support. This year's Chalices feature unique designs by Silvana Avila from Mexico, Janine Shroff from India and Monica Ramos from the Philippines. Each design reflects the artists' experience and artistic interpretation of the global water crisis in their own community.

The partnership launched in 2015 in the U.S., U.K., Canada, Belgium and Argentina and leverages Stella Artois' global footprint to raise awareness and spark action to engage in the cause. The campaign has since doubled the number of participating markets to 10 countries including Australia, Brazil, Chile, Mexico, South Africa and Uruguay.

The partnership has enabled Water.org to expand support to new countries like Brazil and Mexico, a country in which, as of 2015, only 14% of the population had access to piped water 24 hours a day. Water.org is already laying the foundation for household level impact in 2019[1].

And, in 2017, Stella Artois and Water.org announced a new four-year commitment to help provide 3.5 million people with long-term, sustainable access to clean water by 2020. Expanding donation opportunities and the reach of the program will help achieve this ambitious goal.

To date, Stella Artois has helped Water.org provide more than 1 million people in the developing world with access to clean water through the sale of more than 500,000 Limited-Edition Chalices and by directly donating more than $8 million to Water.org.

Stella Artois is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavour and a hint of bitterness. Stella Artois is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.

For more than 25 years, Water.org has been at the forefront of developing and delivering solutions to the global water crisis. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to ensure all people have access to safe water and sanitation -- giving women hope, children health and communities a future. To date, Water.org has positively transformed the lives of more than nine million people around the world. Learn more at and www.facebook.com/water.

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