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Today, a perfect storm of tech game-changers is gathering tremendous momentum. What were once seemingly wild predictions of vehicles driving themselves, and humans not only having in-depth conversations with machines (e.g., remember Knight Rider?) but being completely replaced by them, are now all too real.
In financial services, many firms have embraced data analytics, artificial intelligence, and automation. Yet, field agents and advisors are still spending 70 percent of their work day on tedious manual processes.
We announced the launch of Hearsay Relate, our new mobile productivity app for advisors (available June 2018) that gives advisors a separate business line on their mobile phone that they can use to compliantly text and call clients. Every interaction is captured automatically in CRM, saving advisors hours of manual data entry each week and giving corporate teams a real-time pulse on field activities. (See press coverage in ThinkAdvisor and WealthManagement.com)
Despite all the promises of automation, advisors still spend over 70 percent of their time on extremely manual tasks. They leave the same voicemails day after day, and type the same emails over and over again. This is especially true for early-career advisors whose days are largely spent prospecting in order to build their initial book of business.
Paul LaPiana, MassMutual head of distribution and Corina Roy, MassMutual field digital marketing AVP, reminded the group that no digital field program can succeed without clear alignment to sales outcomes. In order to achieve this, sales and marketing must partner closely together, and distribution leaders must become digital leaders.
Automating top-of-funnel activities solves the awareness challenge, but to achieve true business results, we need to accelerate the customer journey from broad awareness to one-to-one advisor-client engagement, which is where new sales and upsells actually take place.
By closing the loop and gathering cleaner, more complete data, firms can more accurately leverage machine learning to trigger advisors to connect with contacts at the right time, with the right message, on the right channel.
We also heard from a group of marketing innovators who shared how they executed digital transformation programs within their organizations. The panel included Amanda Reierson, head of digital at Farmers Insurance, Jen Atkins, executive vice president and head of marketing strategic capabilities and insights at Wells Fargo, and Jon Pauley, senior vice president of marketing and interactive strategy and chief digital officer at Ameriprise Financial.
Providing a Silicon Valley perspective, we were joined by fintech innovators looking to disrupt specific areas of financial services. Putting the customer front and center was a key takeaway from the founders of Collegebacker, a startup that is taking the $1 trillion college savings industry by storm, and Guideline, a Forbes Fintech 50 winner with a mission to make 401(k) planning easier and more transparent.
Finally, I want to extend well-deserved congratulations to Christy Morgan at American National, Quinn Gorsky at Thrivent Financial, and Josh Opinion at Morgan Stanley, the winners of our 2018 Hearsay Innovator Awards. Your field digital programs are truly inspirational, and the Hearsay team is honored to be a part of your transformation.
The fact that the goons who murdered Shankar are still at large despite CCTV footage and eye-witnesses, several of who recorded the murder on their mobile phones, is indicative of the permissive malaise in the system that allows the caste system to impudently stay in place.
This is not to discount the advantage of a conservatory education. But they are quite right when they speak of the symphonic sound, which they wanted, and which they amply got from the Hollywood Scoring Orchestra. One can only hope that we take music pedagogy and ensemble playing to such heights that scores like these can be recorded right here, to the same level, and soon.
This article was co-authored by Josef Storzi and by wikiHow staff writer, Nicole Levine, MFA. Josef Storzi is an Apple and Mobile Phone Repair Specialist and the Owner of Imobile LA, a mobile phone repair company based in Los Angeles, California. Josef specializes in repairing screens, charging ports, batteries, water damage, speakers, and microphones on all mobile phone brands including Apple, Samsung, LG, Nokia, and Sony. He also specializes in tablet, laptop, and computer repairs as well as the pros and cons of recent mobile software updates.
This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources.
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