The Maze Runner Google Drive
Marieta Reeks
This is a simple, autonomous robot with some artificial intelligence. It is designed to explore a maze and when placed back at the entrance, to drive thru to the exit and avoid the dead ends. It is much more complicated than my previous project, which simply drove thru the maze. Here, the robot must remember the path it has travelled, remove dead-ends, store the new path, and then follow the new path.
While driving thru the maze the robot must memorize the path it is travelling and eliminate dead-ends. It accomplishes this by storing each turn and intersection in an array, checking for specific combinations of turns and intersections as it goes, and replacing the combinations that include a dead-end. The final list of turns and intersections is the direct path thru the maze.
LEGO Mindstorms EV3 has a very convenient icon-based programming method. Blocks are shown at the bottom of the display screen on the computer and can be drag-and-dropped into the programming window to build a program. The EV3 Brick may be connected to the computer by either a USB cable, Wi-Fi or Bluetooth, and the program may then be downloaded from the computer to the Brick.
As mentioned previously, LEGO Mindstorms EV3 allows no more than one of each type of sensor connected to one Brick. I used the following sensors (instead of three ultrasonic sensors): infrared sensor, color sensor, and ultrasonic sensor.
First, I cut around the walls of the cartons, 10 inches (25 cm) from the bottom. Then I cut around the walls 5 inches from the bottom. This provides several 5-inch walls. Also, I cut around the bottoms of the cartons, leaving about 1 inch (2.5 cm) attached to the walls for stability.
The various pieces can be cut and glued or taped wherever needed to form the maze. There should be an 11 or 12 inch (30 cm) space between the side walls in any path with a dead end. The length should be no less than 10 inches (25 cm). These distances are needed for the robot to turn around.
Some of the corners of the maze may need to be reinforced, Also, some straight walls need to be kept from bending if they include a straightened carton corner. Small pieces of thin cardboard should be glued to the bottom at those places, as shown.
FOX approached VaynerMedia to develop a social campaign that would engageThe Maze Runner's existing audience and drive conversation and awareness of the Digital HD & Blu-Ray release of the franchise's first film.
We wanted to bring the movie to life in a way that actively engaged the movie's fanbase and used the social platform frequented by teens in a new and interesting way. So, we developed an engaging, overnight Snapchat challenge that mirrored events in The Maze Runner movie. The challenge leveraged the dedicated social followings of the movie franchise along with two powerful social influencers.
From sundown to sunset on Saturday, December 13th, @mazemovies hosted an overnight Snapchat battle with Kenny Holland and Amymarie Gaertner, two established social media influencers. Throughout the night, they competed in challenges on Snapchat that mirrored events from the movie.
Beginning at sundown on December 13th, two social influencers competed in challenges beamed in from the WCKD Command Center in front of hundred of thousands of participants on Snapchat - all in the name of driving conversation around the Digital HD & Blu-ray release of The Maze Runner movie.
In just 12 short hours we shattered all of our projected benchmarks. We garnered 6.9MM total social impressions, 5.5MM of which were from Snapchat alone. Our Snapchat following grew from 0 to over 41K, marking the activation as the fastest fan acquisition campaign in the company's history. Fan response was also overwhelmingly positive. We receieved countless "thank you's" and tweets of praise; one fan went so far as to say "For the first time, Snapchat is so interactive and fun thanks to @MazeRunnerMovie".
But why did this campaign REALLY stand out? Sure, #SurviveTheNight brilliantly mirrored events in the movie, making a post-apocalyptic world social, attainable, and fun. Yes, we offered exclusive, never-before-seen video content to fans - a great carrot to keep our easily-distracted millennials engaged for twelve hours. But what was truly different about our campaign is simple: there's never been an overnight competition that truly engaged the way that we did. Nobody else has hosted an influencer challenge on Snapchat and put the fate of the contestants in the hands of the community. #SurviveTheNight was powered entirely by fan engagement: they were responsible for voting and helping their favorite influencer complete each challenge, giving them a true sense of ownership of even a small piece of the massive franchise.
The teen market is tricky. There's a lot of noise - apps, messaging, streaming - and as such, it's become more and more difficult to disrupt the day-to-day of tech-savvy millennials with a truly engaging campaign. #SurviveTheNight was able to do that in a fresh way in a very specific amount of time.
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