Research Associate in Food Waste Digital Behavior Change, University of Sheffield
christianjreynolds
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We have an exciting opportunity for a researcher to reduce food waste at the University of Sheffield in 2021 by delivering a behavior change intervention using digital food waste management apps, nudges, and gamification.
The aim of this project is to pilot the Seefood digital food waste management app to help University of Sheffield students eat what they buy on campus and in halls of residence. As there are community fridges at the halls of residence, the intervention will also contain recipes and content on commonly donated and wasted foods.
Food waste management apps have been shown to directly influence citizen behaviour, leading to reduced food waste. In multiple academic studies, apps have been shown to improve confidence and positive behaviour in users, and users of other food waste management apps have reported food waste reduction of up to 75%. Gamification of an app rewards the desired behaviours of reducing food waste and improves user satisfaction and likelihood of habitual long-term use.
This work is part of the “Citizens Food Waste Prevention Behaviour Change Grant” of the Resource Action Fund, funded by Defra and administered by WRAP (The Waste and Resources Action Programme). The aim of this scheme is to identify new behaviour change interventions that will encourage citizens to be less wasteful with food. The project has a Completion Date of March 2022
Job Reference Number: UOS028555
Closing Date: 6th June 2021
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