You can trademark a color?

[Hannah E. Chen]

http://www.designweek.co.uk/news/cadbury-wins-exclusive-use-of-pantone-2685c-purple/3035336.article

It only covers milk chocolate products, but still surprised me when I saw the headline.

[Jeremy Baron]

Only if it's red, white or black. And then you can only have 3 color
trademark owners per region/vertical!

[Parker Higgins]

Yup! It's a weird thing, made possible mostly by the TRIPS agreement. (In the US, it was confirmed in the Supreme Court case Qualitex Co v. Jacobsen: https://en.wikipedia.org/wiki/Qualitex_Co._v._Jacobson_Products_Co.,_Inc.)

Coke has a trademark on their red, and Pepsi their blue, I think.

Parker

On Wed, Oct 3, 2012 at 9:53 AM, Hannah E. Chen <hannahel...@gmail.com> wrote:

http://www.designweek.co.uk/news/cadbury-wins-exclusive-use-of-pantone-2685c-purple/3035336.article

It only covers milk chocolate products, but still surprised me when I saw the headline.

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[Patrick Hammer]

Very intriguing

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Patrick Hammer

[Pharos]

I think this is fairly normal, you could also probably trademark the depiction of a triangle for "use in Dairy Milk packaging" if you had a decent history with it.

Thanks,
Richard