Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best-practices trainingproducts and services. The authors have taught millions of people worldwide and have worked with more than 300 of the Fortune 500 companies.
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Let's try a home example. Your in-laws just walked in unannounced while you were eating dinner. You've talked to them about giving you a heads-up, particularly if they plan on dropping in at dinnertime, and they still prance in on a whim. What problem do you address?
You don't have enough food to go around. That could be easy to discuss. They've repeatedly promised they would notify you but are constantly breaking that agreement and losing your trust. That is likely to be hard to bring up. Finally, after turning down your invitation to join you at the table, they pout and whimper in the corner. That could be really difficult to confront.
In each of these cases, you're left with two questions that you have to answer before you open your mouth: What? and If? First, what violation or violations should you actually address? How do you dismantle a bundle of accountability problems into its component parts and choose the one you want to discuss? You have a lot to choose from, and you can't talk about them all, at least not in one sitting. Second, you have to decide if you're going to say anything. Do you speak up and run the risk of causing a whole new set of problems, or do you remain silent and run the risk of never solving the problem?
The question of what you should discuss may be the most important concept we cover in this book. When problems come in complicated bundles, and they often do, it's not always easy to know which problem or problems to address.
For example, a teenage daughter swears to her father she'll be home from her first big date by midnight but doesn't come home until 1 a.m. Here's the pressing question: What problem should he discuss? "That's easy," you say. "She was late." True, that's one way to describe the problem.
Here are several other ways: She broke a promise. She violated her father's trust. She drove her father insane with fear that she had been killed in a car wreck. She purposely and willfully disobeyed a family rule. She openly defied her father in an effort to break free of parental control. She was getting even with her father for grounding her the weekend before. She knew it would drive her father bonkers if she stayed out late with a guy who sports a dozen face perforations, and so she did that.
Although it's true that the daughter walked in the door 60 minutes after curfew, this may not be the exact and only problem her father wants to discuss. Here's the added danger: if he selects the wrong problem from this lengthy list of possible problems and handles it well, he may be left with the impression that he's done the right thing. However, if you want to follow the footsteps of our positive deviants, you have to identify and deal with the right problem, or it will never go away. This still leaves us with this question: What is the right problem?
To get a feel for how to choose the right problem, let's look at an actual case we recently uncovered during a training session for school principals. It's from a grade school principal's experience. During recess a teacher notices the following interaction. Two second-grade girls are playing on the monkey bars. As Maria pushes Sarah to hurry her along, Sarah shouts, "Don't you ever touch me again, you dirty little Mexican!" Maria counters with, "At least I'm not a big fatty!" This is the precipitating event.
The principal calls the children's parents, describes what took place, and explains that the school will be disciplining them. Maria's parents are fine with the idea and thank the principal, and that's the end of the discussion. Sarah's mother takes a different approach. She asks, "Exactly what form of discipline will each child receive?" The principal explains that the discipline will suit the nature of the offense.
The next day Sarah's mother shows up unannounced, catches the principal in the hallway, and proclaims in loud and harsh tones that she doesn't want the school to discipline her daughter. She'll take care of the discipline on her own. The principal explains that the school is bound by policy to take action. In fact, tomorrow Sarah will be separated from her friends during lunch and required to take her meal in the media room under the supervision of a teacher's aide. That's the prescribed discipline. Sarah's mother then announces that tomorrow she'll be picking up her daughter for a private mommy-daughter lunch at a nearby restaurant.
There are several problems in this scenario. When the principals in the training session hear about the incident, many become emotional. "That's an easy one to figure out," some suggest. "You turn it over to the district discipline committee. Besides, since there are racial issues involved here, you could get the mother in trouble for interfering." Of course, the goal here isn't to cause the mother grief, so what should the principal do?
As the principals settle down to discuss the problem in earnest, they bring to the surface an assortment of issues: "First, there's the problem of meddling. She has no right to ask about the other child's discipline. It's a private matter." "No, the bigger issue is that she is demanding to take away the school's right to discipline. That's simply unacceptable." "Plus the kid's going to be rewarded with a special lunch instead of being punished. Who wants that?" "How about the fact that the mother is rude and manipulative? That can't be good."
Finally, one of the assistant principals brings up an issue that everyone seems to think is important: "I'm worried that the parent and the school won't be partnering in solving the problem. I'd want to work with the mother to come up with a plan jointly. Otherwise, she might begin to characterize the school officials as the enemy, and the child will soon agree."
Once this important issue is highlighted as the main problem, a discussion can be held to resolve it, and the principal can get what it is he or she really wants: a working partnership with the parent that will help benefit the child. Solutions to any of the other problems would not have accomplished this, and people would have remained frustrated.
This situation presents a terrific example of what separates accountability experts from everyone else. The owner has the courage to converse with the desk clerk. That separates him from the worst. However, the fact that he returns to the same problem each time puts him far below top performers. This is an indication that there is some other infraction that needs to be discussed: the front desk clerk isn't living up to her commitments, she's disrespecting company policy, etc.
As you continue your conversation with the realtor, you say, "Obviously, the fact that your clerk comes in late is the behavior that catches your attention, and that's what you talk to her about. But what is the real issue here?"
A light goes on in the broker's eyes as he excitedly states, "It's killing me that she's taking advantage of our relationship. She's my neighbor, she's helped me out a lot, and now she doesn't do what I ask because she knows that I won't discipline her since we're good friends. At least that's how it feels to me."
That's the violated expectation the broker needs to confront. He's becoming increasingly upset with each instance because he's never dealt with the issue that is bothering him. Being late is the frozen tip floating above the chilly waters. Taking advantage of a friendship is the iceberg itself.
As you can see from these examples, learning how to get at the gist of an infraction requires time and practice. Feeling pressured by time constraints and hyped up by emotions, most people miss the real deal. It takes grade school assistant principals 20 minutes or more to discuss the assortment of challenges presented in the case of the aggressive mother. In fact, most never come to the realization that it's the lack of cooperation that they probably ought to discuss. Many can't get past their emotional reaction. They want to stick it to the feisty mother, and, frankly, that's exactly what many would do.
Along a similar vein, most parents who pace the floor nervously as a teenage daughter breaks curfew can't see beyond the hands of the clock, when in truth what really has them concerned is the fact that the girl didn't have the courtesy to call them, let them know she'd be late, and bring a merciful end to their tortured worrying. Many don't even realize that this is what is troubling them.
The ability to reduce an infraction to its bare essence takes patience, a sense of proportion, and precision. First, you have to take the time to unbundle the problem. People are often in too much of a hurry to do this. Their emotions propel them to move quickly, and speed rarely leads to careful thought. Second, while sorting through the issues, you have to decide what is bothering you the most. If you don't, you'll end up going after either the wrong target or too many targets. Third, you have to be concise. You have to distill the issue to a single sentence. Lengthy descriptions of violated expectations only obscure the real issue. If you can't reduce a violation to a clear sentence before you talk, the issue almost never becomes more understandable and focused as a conversation unfolds.
Let's say that despite your best efforts, you keep returning to the same infraction. Your emotions are getting worse, not better, and in retrospect you believe that you're choosing to talk about what's easy, convenient, or obvious but not what's important. In short, you have every reason to believe that you're repeatedly dealing with the wrong issue. How do you turn this bad habit around? To hit the right target, use the following tools.
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