[Important] 28.03 Fashion Mall Festival Updates

[Kieu Oanh Vu]

Dear all, 

Please see below the updated information regarding Fashion Mall Festival 28.03

A. Campaign name & duration

• Campaign Name & tagline: Tiệc Hàng Hiệu - Sale Sành Điệu
• Campaign USP: Giảm 50%
• Campaign Period: Teasing 25 - 17 Mar, Dday 28 Mar
• Brand joining & package:

   

B. Freeshipping Voucher (New)

• 28 Mar:  0h - 24h, additional AirPay FSVs for 6 brands joining - 10,000 AirPay FSVs claimable, MBS 150k, cap 30k, expire on 28 Mar (Budget $5k) 

C. Mechanic by hour: Click here for more details

• For Flash sale mapping: Link
• For layout & detailed mechanic: Link
• Budget plan: Link

D. On-site Visibilities: Full on-site visibilities

           

E. MKT Activities

• Shopee Live: Starting at 12h, "Đập hộp hàng hiệu cùng KIWI" & Voucher hunting
• Shopee Games: Shopee Catch, Shopee Throw, Shopee Prize with vouchers & gifts sponsored by Fashion & Brands
• SM plan: Post Owned Channels, Paid Channels, Minigame to raise awareness & engagement
• KOls Video:  Review Brand items
• OM/FB ads: Already lived with early deals from 6 brands, run from 17 Mar - 28 Mar

Please let me know via email or SeaTalk if any issue/if I've missed anything.   

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Vũ Kiều Oanh

Merchandiser - Fashion

Mobile +84 986 717 919  | Skype live:vukieuoanh270494

Address 17th Floor Saigon Centre 2, 67 Le Loi, Dist. 1, HCMC

               28th Floor Lotte Hanoi Center, 54 Lieu Giai, Ba Dinh, Hanoi