[Important] 28.03 Fashion Mall Festival Updates

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Kieu Oanh Vu

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Mar 23, 2020, 3:39:04 AM3/23/20
to Phuong Linh Nguyen, Phuong Ha [VN], Hoang Nguyen Le [VN], Huonggiang Ta, Trieu Nguyen, Truc Phuong Nguyen [VN], Ha Lan Le, Kim Oanh Vu, Bao Tran Tran, Hai Dang Bui, Hoai Thanh Tran, Thu Vu, fashion_me...@googlegroups.com, Maianh Vu [VN]

Dear all, 
Please see below the updated information regarding Fashion Mall Festival 28.03

A. Campaign name & duration
  • Campaign Name & tagline: Tiệc Hàng Hiệu - Sale Sành Điệu
  • Campaign USP: Giảm 50%
  • Campaign Period: Teasing 25 - 17 Mar, Dday 28 Mar
  • Brand joining & package:
image.png
   
B. Freeshipping Voucher (New)
  • 28 Mar:  0h - 24h, additional AirPay FSVs for 6 brands joining - 10,000 AirPay FSVs claimable, MBS 150k, cap 30k, expire on 28 Mar (Budget $5k) 
C. Mechanic by hour: Click here for more details
  • For Flash sale mapping: Link
  • For layout & detailed mechanic: Link
  • Budget plan: Link
D. On-site Visibilities: Full on-site visibilities
           
image.png

E. MKT Activities
  • Shopee Live: Starting at 12h, "Đập hộp hàng hiệu cùng KIWI" & Voucher hunting
  • Shopee Games: Shopee Catch, Shopee Throw, Shopee Prize with vouchers & gifts sponsored by Fashion & Brands
  • SM plan: Post Owned Channels, Paid Channels, Minigame to raise awareness & engagement
  • KOls Video:  Review Brand items
  • OM/FB ads: Already lived with early deals from 6 brands, run from 17 Mar - 28 Mar
Please let me know via email or SeaTalk if any issue/if I've missed anything.   
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Vũ Kiều Oanh

Merchandiser - Fashion

Mobile +84 986 717 919  | Skype live:vukieuoanh270494

Address 17th Floor Saigon Centre 2, 67 Le Loi, Dist. 1, HCMC

               28th Floor Lotte Hanoi Center, 54 Lieu Giai, Ba Dinh, Hanoi


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