Dear all,Sorry for our late update on the monthly visibility plan in view of the changes in Campaign Direction.Kindly find the 2020 April Homepage visibility plan here in MKT Planning & MKT Comm. Please give us your feedback via email by EOD of March 20. After this deadline, if we don't hear anything from you, we'll assume that you're set with this plan.1. Campaign Overview:
- Campaign name: Ở nhà không có, có Shopee
- Teasing: 1 - 3 April
- Pre-hype: 4 - 23 April
- Spike day: 24 April
2. Home banner allocations are aligned with pacing
- Each CAT is allocated 2 home banner on its focused day
- Home banner slots for each Group-CAT are calculated on GMV contributed by that Group-CAT.
- CB is allocated home banner on every Thursday & Sunday. Other slots are based on its contribution.
- Ecosystem & FSS are allocated 1 home banner slot every day.
- SR deal is allocated about 10 home banners in the month.
3. Homepage Takeover Days
- April 9: SBD Samsung AV
- April 16: SBD L'Oreal ACD
- April 17: SBD NowFood
- April 24: Spike Day
Please let me know if you have any questions.Thanks all.Nguyen Tu Vuong Hoa (Ms.)Campaign AssociateMobile (+84) 983971344 | Skype vuonghoa0205Address 17th Floor | Saigon Centre Tower | 67 Le Loi St. | Dist. 1 | HCMC, Vietnam
PMO | Fashion
Tel +84 (028) 7302 0113, ext. 8000 | Mobile +84 164 985 3344 | Skype trongtin...@gmail.com
Address 17th Floor | Saigon Center Office Tower 2 | 67 Le Loi St. | Dist.1 | HCMC, Vietnam