Tasks / Milestones

[Mark Wittman]

Major tasks from our talk today.

Demo (Alberto leading)

• Tasks
• Figure out both what and how we want to show to Justin in 1.5 weeks
• Figure out how to incorporate AgSquared, or other competitors in the demonstration
• Milestones
• (8/8) we want to have identified all the items we'll incorporate into the demo, plan for creating dummies
• (8/10) do a run through of an initial demo (with placeholders for dummies that we'll need populate

Deck/Presentation (KA)

• Major tasks
• Ghost slides with headlines what we'd ideally pull together
• rough sketch or suggestion of all visuals
• Milestones
• (8/8)  rough draft ghost deck with headlines
• (8/10) second draft with some images sketched out
• (JC meeting) selected slides populated within ghost

Interviews (MW)

• Major tasks
• Source interviews
• Cold Call
• Organize all interview data (both past and future)
• Milestones
• (8/10) Talk to 30 farmers
• (8/10) Have some initial synthesis of interview data
• (JC meeting) talk to 50 farmers have finding synthesized, some graphical representation of who we've talked to, what we've found

Market Info / Market Landscape (BS)

• Major Tasks
• Market Size / Segmentation
• Competitors across different parts of the space (crop planning, accounting, traceability, etc.) and how much they charge etc.
• Feed data into biz model calcs
• Milestones
• (8/10) Initial market size and segmentation
• (8/12) Map of space and exhaustive list of competitors
• (JC) couple slides on market size and segments as well competitor map

Biz model (KA)

• Major Tasks
• Identify multiple models
• Make breakeven calculations for each model (required market penetration, required fees, etc.)
• Milestones
• (8/10) Initial market size and segmentation
• (8/12) Map of space and exhaustive list of competitors
• (JC) couple slides on market size and segments as well competitor map

Distribution Channels (MW)

• Major Tasks
• Identify major channels
• Interview channel players
• Feed info into biz models
• Milestones
• (8/8) have major channels identified
• (8/12) have interviewed at least two vendors from each channel
• (JC) have map of distribution channels and information on synthesized on how they related to our product

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Mark Wittman | Stanford Graduate School of Business | Class of 2013 | mwit...@stanford.edu | 203.645.9866