Rajiv Bajaj - MD – Bajaj Auto Ltd should concentrate more on selling his bikes by improving the quality which is deteriorating year on year and has a no resale value as compared Hero MotoCorp, Honda and Yamaha. For the last 6 months Bajaj domestic
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Gaurav Shah
Jan 5, 2012, 5:24:15 AM1/5/12
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Rajiv Bajaj - MD – Bajaj Auto Ltd should concentrate more on selling
his bikes by improving the quality which is deteriorating year on year
and has a no resale value as compared Hero MotoCorp, Honda and Yamaha.
For the last 6 months Bajaj domestic growth have been negative and it
is gradually downgrading to 4 position from the 2nd position. Instead
of creating a false image he should focus on increasing a value of its
product and by coming into business channels again again, it proves
how desperate he is to show his good brand image whereas in reality
the image of the Bajaj is going down because of Honda, Yamaha & Hero
MotoCorp variety of quality bikes and new launches.
his bikes by improving the quality which is deteriorating year on year
and has a no resale value as compared Hero MotoCorp, Honda and Yamaha.
For the last 6 months Bajaj domestic growth have been negative and it
is gradually downgrading to 4 position from the 2nd position. Instead
of creating a false image he should focus on increasing a value of its
product and by coming into business channels again again, it proves
how desperate he is to show his good brand image whereas in reality
the image of the Bajaj is going down because of Honda, Yamaha & Hero
MotoCorp variety of quality bikes and new launches.
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