Begin forwarded message:From: Jonathan Stark <jst...@jonathanstark.com>Subject: Book Reco: The Ultimate Sales Letter by Dan KennedyDate: November 21, 2020 at 6:25:59 PM PSTTo: cu...@curi.usA fellow list member wrote in to ask about the copywriting style on my website and where he could find more examples of folks like me who take a similar approach.
I told him that Brennan Dunn, Don Miller, and Ramit Sethi all follow a similar format with their sales copy.
Here are some live examples:
https://doubleyourfreelancing.com/rate/
https://www.businessmadesimple.com/
https://go.iwillteachyoutoberich.com/how-to-talk-to-anybody/
But!
To be honest, I suspect that we’re all copying from the same source, perhaps without knowing it.
Why do I think this?
Because I recently read The Ultimate Sales Letter by Dan Kennedyand my reaction was, "Oh. So that’s how it’s done."
It was like discovering the Roy Orbison version of “Oh Pretty Woman” after years of thinking it was a Van Halen song.
If you want to get better at writing copy for your business, you absolutely must read this book.
I know the title might seem a little weird, and there are some sections of the book where Kennedy gets more "black hat" than I am comfortable with personally, it is by far the best book on the subject I’ve ever read.
And it’s pretty funny, to boot!
If you’re not convinced and want a sample, this site has a really solid summary.
If you do read the book, please let me know what you think!
Yours,
—J
Enjoy this message? Here are more things you might like:
1-on-1 Coaching Call - Need to get unstuck fast? Book a call and ask me anything. I’ll give you no-nonsense advice that you can put into action immediately, guaranteed.
Group Coaching with Jonathan - Live group video Q&A sessions every other week, instant access to years of previous sessions, and a dedicated Slack for group discussion.
Private Coaching with Jonathan - Has your successful software business plateaued? Break through to the next level with my private coaching program.
I send *daily* emails. Too much? No problem—click here: Unsubscribe
Did someone amazing share this email to you? Wonderful! You can subscribe to future emails here: https://jonathanstark.com/daily
100% Typo Guarantee—This message is artisanal, free-range, and gluten free. It was hand crafted with love and sent out unfiltered. There was no review queue, no editorial process, no post-facto revisions. Therefore, I can pretty much guarantee that there is some sort of typo or grammatical error or literary snafu that would make my 7th grade english teacher cringe (shout out to Mrs. Nagel!)
My postal address: Jonathan Stark, One Richmond Square, Providence, RI 02906