Press release is a good idea. Lets just hope it doesnt bring in an Irrelevant crowd.
Failcamp could reach out to bodies (TiE, NASSCOM etc) or blogs (
pluggd.in, WATblog etc) - and if we could have their representation, and if they could send out a message to startup guys calling for the ones who consider failure a useful learning experience - we will bring in the perfect crowd.
Im sure this has already been thought of before, but im just adding my paisas.
I think the best idea so far has been to invite someone from your own networks.
Alrite, lets get started!!