Should You Build Your Own BM or Rent an Agency Ad Account?

[Agency GDT]

Many advertisers struggle with this decision because it directly affects cost, scaling speed, and account stability.

If you build your own Business Manager, you get full control, own your data, and save on long-term costs. But you will likely face early restrictions, low spending limits, and higher risk while your account builds trust.

If you rent an agency ad account, you can launch faster, scale immediately, and reduce the risk of bans. In real tests, agency accounts even delivered up to 30% lower CPA under the same conditions. The trade-off is that you pay a fee and do not fully own the account.

Each option works best at a different stage. Many advertisers start with an agency account to scale quickly, then move to their own BM once they want full control and lower costs.

We break down everything in detail here: https://agencygdt.com/blog/build-bm-or-rent-agency-account/