Case Study: 310% ROI for American Van Lines via FB Agency Accounts

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Agency GDT

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Jan 15, 2026, 8:38:18 PMJan 15
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Hi everyone,

I just came across a case study on how American Van Lines managed to break out of the "Paid Search Death Spiral" (rising CPCs on Google) by pivoting their strategy on Facebook.

The Highlights:

  • Result: 310% ROI over 90 days.

  • The Tactic: They moved away from restricted personal/business accounts and used Facebook Agency Accounts to bypass spending limits and lower the risk of bans.

  • The Impact: They saw a 40% reduction in Cost Per Lead (CPL) compared to their search campaigns.

It’s a great example of how account health and trust scores directly impact the ability to scale in high-competition industries like moving and logistics.

Has anyone else here experimented with agency-level accounts to get around those initial daily spend caps?

Best,

Daniel

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