GSTAR 2010 Sponsor Highlight- Nexon

[Insun Yoon]

GSTAR is just a few days away! Check our FB page to see who's coming http://www.facebook.com/event.php?eid=154864497888097 

One of our GSTAR B2B Networking Party sponsors is Nexon; 

COMPANY OVERVIEW

Nexon America is a division of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in free-to-play online games (MMO).

Founded:                     2005

Headquarters:             Los Angeles, CA

Leadership:

• Daniel Kim, CEO
• Min Kim, vice president of marketing
• Soo Min Park, vice president of game operations
• Won Il Sue, vice president of business development

Web Site: www.nexon.net

WHAT GAME TITLES ARE AVAILABLE WITH NEXON AMERICA?

Nexon has a proven track record in the free-to-play online gaming space with five successful localized game titles in North America including: MapleStory, PopTag!, Mabinogi, Dungeon Fighter Online, Vindictus and Combat Arms. Nexon games are free-to-play, highly interactive, and community-driven, allowing players to connect with each other through chat, customized avatar development and group competitions.

HOW DOES NEXON GENERATE REVENUES?

Nexon pioneered the online microtransaction revenue model in 1999, providing users with the opportunity to make in-game purchases to enhance and customize game play with avatar accessories, weapons and powers. Nexon is a privately-held company, and publicly announced its U.S. revenue for 2006 ($8.5 million) 2007 ($29.2 million), 2008 ($40.8 million) and 2009 ($45.2 million).

HOW DOES NEXON DIFFER FROM THE COMPETITION?

Nexon is a recognized leader in free-to-play MMO games and the first gaming company to demonstrate a successful microtransaction revenue business model in North America. The company continues to deliver unique, online experiences, combining interactive game play with social networking and personalization tools.  Nexon continues to defy the traditional consumer packaged goods model, as proven by the company’s ability to attract more than 350 million registered users worldwide and more than 10 million in the U.S.

NEXON ‘S WORLDWIDE INDUSTRY LEADERSHIP:

• First graphic MMORPG in the world: The Kingdom of the Winds, 1996
• First internet quiz game in the world: QuizQuiz, 1999
• First company to develop a microtransaction revenue model: 1999
• Most popular online video game in South Korea: KartRider, 2004, played by more than 30% of the population
• World record for 800,000 concurrent game users in China:KartRider, 2007
• First company to successfully use the microtransaction revenue model in North America: 2005
• MapleStory worldwide registered members: 95 million
• KartRider worldwide registered members: 215 million
• Dungeon Fighter Online worldwide registered members: 200 million

NEXON BY THE NUMBERS:

• Nexon revenues by region: 33% Korea, 67% all other regions
• MapleStory registered members in the U.S.: 7 million
• Combat Arms registered users ending 2009: 4 million
• Peak concurrent connected users of MapleStory in the U.S. after launch: 70,000 (July 2009)
• Mabinogi worldwide registered members: 9.5 million
• Articles of clothing sold in MapleStory in 2007, 1,346,793
• Hair styles at beauty parlor sold in MapleStory in 2007: 1,070,113
• Virtual products sold through microtransactions in North America in 2008: 23 million

Media Contact:

Mike Crouch

Phone: 213-858-5952

Email: mcr...@nexon.net

(revised Nov. 3, 2010)

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Insun Yoon
F2P Forum