Is yous site lacking quality traffic that convert to sales?
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Networker
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Mar 1, 2007, 11:58:52 AM3/1/07
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Dear Member,
Are
you doing online business but find it hard to get quality traffic to
your site? Traffic to your site plays the most vital and important role
in keeping you sustain and succeed in online business.
What does anybody primarily need to succeed in his business.
A good product or service that can be sold by itself (means a product that has demand online)
And the advertisement about his offering such product or service.
In online business in addition to the above two a third important aspect which is equally necessary is Reliability
.
It is
not sufficient if you think that you are reliable and transactions
with you are reliable. What is need most is your site must look reliable. Ok, how do you
make your site look reliable. Since online business oftentimes amount to
selling intangible services and products it is often an arduous task to make your site
reliable in others eyes. Well, anything can be purchased these days.
Even reliability can be purchased. Don't be awed! It's true. In fact the
famous Veysign and e-Trust are incorporated to sell the reliability
online for online. Of course You need to pay them monthly a fees for
using their reliability seal. But they are costly and could not
be affordable by a middle class business.
Then what is the cost effective way? You
must so design your site that it look reliable and you must so
associate your site with other reliable sites that enhance the over all
look of your site in the eyes of visitors. Your visitors must get a
feeling, staying at your site, that its safe and secured to do
transactions through your site.
How
do you do this? Can you do this simply by putting a line on top of your
site reading "We are reliable" or "We are trustworthy". And if you do
that, is it sufficient to cut an impression in your visitors' mind that
your site is reliable?
No.
Its not. The simple declaration by you will never be suffice to make
yourself reliable in other's minds. You must have a third party's
testimony or certification having some universal approval and
acceptance about your trustworthiness. In the absence of such third
party certification you have to follow some indirect methods and
precautions that render your site reliable. Those are ...
Quality design of site.
Simple and plain navigation.
Linking to sites having greater reliability.
Promoting quality products and services.
Publishing quality information and value added information on your site.
Associating your site with some other sites having reliability and longstanding.
And above all you must advertise
your website through reliable means? And again how do you do this?
Advertising through Google and Yahoo are often considered as smart ways
to get some quality traffic. But its costly and many a time proved
unprofitable. The best alternative to advertise your site through
Google and Yahoo is free classifieds and submission of your site to
search engines.