My Specific Ask: PG Certificate Programme in Marketing & Brand Management - MICA

[Mandeep Singh Bachher / MSPL]

Dear PT members,

As discussed in the meeting today, my ask is for your assistance  - to forward the details of this programme to as many connects in the Marketing  / Brand teams of your clients.

The mail has all necessary details – I have also mentioned a number & e-mail address for anyone to reach-out to , for additional information

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PG Certificate Programme in

Marketing & Brand Management

 

 

 

 

Programme Objective: This programme is designed with an aim to provide learner’s a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building.

The programme concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.

 

Ideal For:

·         Brand Managers responsible for managing the function.

·         Product managers, Service manager and others responsible for marketing products and services.

·         Marketing Managers with revenue generation responsibilities.

·         Professionals who have recently taken on a marketing role or aspire for a career in marketing

·         Leaders who want to become more knowledgeable about effective marketing and brand management strategies.

 

Programme Coverage: lectures and learning material on the following topics.

·         Scope and Environment of Marketing Management

·         Customer Satisfaction, Value and Retention

·         Analyzing Consumer Markets and Buyer Behaviour

·         Analyzing Business Markets and Business Buyer Behaviours

·         Understanding and Analyzing Competition

·         Segmentation and Targeting

·         Positioning and Differentiating

·         Pricing Strategies and Programs

·         Marketing Channels

·         Product and Branding Strategy

·         Creating Brands (Positioning & Design)

·         Building a Brand

·         Global Branding

·         Integrated Marketing Communication

·         Digital Marketing & New Media

 

Pedagogy

·         The primary method of instruction will be through LIVE lectures by experienced and eminent professors from MICA.

·         All enrolled learner’s will also be provided access to our Cloud Campus through which learners may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate.

·         Throughout the duration of the course, learners will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

 

Certification: On the payment of all due fees and the successful completion of the programme, participants will be awarded a PG Certificate in Marketing and Brand Management issued by MICA.

Eligibility : Minimum Graduation

Benefits:

·         PG Certificate in Marketing and Brand Management from MICA.

·         Lectures imparted by experienced and eminent professors from MICA.

• Additional guest lectures on real life aspects of marketing and brand management from seasoned industry professionals.

·         Learn from Anywhere – No need to travel to an institute or training centre.

• Learning continues even if you are travelling or not available at any specific location. You may also learn from the comfort of your home.

·         Fully Online Course with LIVE online interactive lectures that provides a “real” classroom experience in a “virtual” environment.

• Virtual classrooms that allow for active interactions with other fellow learners and faculty.

·         No expensive and time consuming software/hardware installations required by the learner.

·         Access to Cloud Campus that contains course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses.

 

 

Last Date for Application:	15 August 2015
Date of Course Commencement:	29 October 2015
Duration of the Course:	04 Months : 29 October 2015 to early March 2016
Schedule of Classes:	2 Classes of 1.5 hours on 2 weekday late evenings. Timings to be communicated.

 

	For Indian Residents	International
Application & Registration Fee	20,000+Taxes	USD 450
Program Fee	30,000+Taxes	USD 650
Total Fee	50,000+Taxes	USD 1100

 

For any assistance or information, please write to: ca...@mindscan.edu.in  or call +91.92123-00384

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