Business Communication Module 1

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Ernest Babin

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Aug 3, 2024, 5:28:53 PM8/3/24

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This module will provide training in the core concepts and issues in business communication, and raise awareness of the practical requirements for effective communication in academic and professional contexts in both written and spoken English.

It will give you extended training in the key linguistic and academic competencies needed to undertake various business communication tasks within the broad theoretical framework of business communication theory.

Imagine playing a key role in the global economy and world commerce, effectively navigating cultural differences between international business partners and clients. With this expertise, you can enhance your career prospects and excel in diverse international environments.

Embark on a career in international tourism, commerce, or marketing. Typical entry points to this course are in January and September. Enquire now for more information and take the first step towards becoming an expert in intercultural business communication.

There is also a January start option for this course, but please note that if you choose this option the course, although not involving any more work than for the September starts, will last longer due to timings of delivery of the modules.

This module considers advertising as a form of cultural discourse reflecting perceptions of society and otherness. It allows you to develop critical awareness of linguistic, rhetorical, content and semiotic approaches to the analysis of text, sound and image of different forms of advertising and to apply these to a variety of geographical, temporal and media contexts. Throughout the course the emphasis is placed on cross-cultural comparisons. It involves the following: Discussion of theoretical and methodological approaches to the analysis of advertising text and image in large diachronic studies and small samples; selection of advertising material in different historical and cultural contexts; intertextuality; representation of nationhood; construction of the 'tourist gaze' in destination advertising; use of stereotypes; language fetish in advertising discourse; impact of regulations on advertising creativity and production.

The module covers the various issues involved in the planning, development and management of those events specifically designed for the tourism industry. Specifically, the module considers the sources of funding, budgetary and other financial issues associated with planning and managing an event for tourism; it examines the people skills, quality issues, employment contracts and other human resource development concerns that need to be taken into account by events managers and organisers within the tourism industry; it addresses logistical issues such as crowd control, venue selection, staging and lighting which must be addressed in event management for tourism; it considers the various aspects of risk management for events designed for tourism, specifically the financial, legal and ethical safeguards required.

This module begins with a discussion of the cultural diversity phenomenon, a day-to-day reality that brings both challenges and opportunites to today?s workplace. Approaches adopted by practitioners to managing cultural diversity will be critically examined and compared, with a particular emphasis on intercultural team-building. The module content then focuses on intercultural competence, an element that is central to the intercultural team-building agenda. Perspectives and insights will be drawn from relevant disciplines, such as intercultural communication, cross-cultural management and education. Participants will consider ways of cultivating their own intercultural competence as well as facilitating others? intercultural competence development especially in work-based contexts. Participants are encouraged to collaboratively create a peer-supported learning environment and reflect upon their own intercultural learning in this environment.

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

The global economy, the concepts of markets and their structures; government policies and their impact on businesses; cross country cultural differences their impact on global business decision making; the global marketing concept and strategy planning; the marketing environments and consumer & organisational buyer behaviour; ethics and responsible marketing; marketing research and international market segmentation; managing the international marketing mix & brand development

This module will provide you with a thorough understanding of specific theories ofculture and communication, cultural systems and dimensions offered by majorintercultural researchers and the critiques they have received in order to contribute toa more widening debate of intercultural theory and research. Taught sessions willaddress the notions of culture and intercultural business communication, andtheoretical frameworks about cultural systems, cultural complexity and acculturation.There is also one session devoted to an intercultural workshop that helps yourehearse, through practical activities, the input from the previous taught sessions.

Communications theory, stakeholders, decision making process, integrated marketing communications, marketing communications planning, budgeting & evaluation, advertising, sales promotion, public relations, sponsorship, direct marketing, personal selling, exhibitions, packaging, online communications, b2b communication, internal communications

This module focuses on the behaviour of people at work by placing an emphasis on understanding the vital importance of managing change and culture. It covers two broad areas, namely:
1. Organisational Behaviour: attitudes; perception; motivation; groups and teams; leadership; management of transformational change; power, politics and conflict; and
2. Managerial Process and Skills: activities designed to develop skills relating to the management of people, including corporate social responsibility
By the end of the module you will have developed an appreciation of the dynamics of working organisations in a rapidly evolving business environment by planning and carrying forward system-wide change programmes.

The module is essential to anyone wanting to work in business and / or marketing. Throughout the module we will analyse the principles and practices of marketing with a focus on their practical application.
The module covers:
1. Marketing environment
2. Marketing Strategy and objective setting
3. Marketing communications
4. Understanding Products
5. Pricing strategies
6. Logistics and distribution
7. Services marketing
8. Sustainability
9. Planning and control.
By studying Principles and Practices of Marketing you will learn how to make marketing decisions across an organisation, and how to devise and implement a marketing plan for a product / service of your choice.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Please ensure you enter the Module Code when applying for this module. Applications without this cannot be processed. You may apply for more than one module under the same application.

This micro-credential represents a single module within a larger further award (eg. Certificate, Diploma, Masters). By taking this micro-credential you may be eligible to apply for a credit exemption should you progress to study for a further award.

This module is designed to introduce the concept of the communications process and to facilitate participants in thinking strategically about communications. They will be introduced to current thinking in business communications, and effective ways to execute successful business communications. With a strong focus on skills-based learning, participants are given the opportunity to reflect on and master the fundamentals in business communication and to learn to manage communications more effectively for personal and professional development.

Participants will be instructed in communication theory and ways to develop their practical written and presentation communication skills. Topics include communication theory, and current thinking on communication channels and contexts, interpersonal communications, non-verbal communication, and listening and feedback skills.

Entry requirements are established to ensure the learner can engage with the course material and assessments, at a level suitable to their needs, and the academic requirements of the module. By applying to this micro-credential, you are confirming that you have reviewed and understand any such requirements, and that you meet the eligibility criteria for admission.

Successful completion of this module does not automatically qualify you for entry into a further award. All programme applicants must meet the entry requirements listed if applying for a further award.

Note: For the 2+2 study model courses, the student will spend the last two years at our UK campus. For the 4+0 study model courses, the student will spend the entire degree programme in Ningbo, China with 'study abroad' opportunities from year three.