fmc 1price-model EVs for MSRP+> dealer-snitching condoned +
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evln
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Sep 15, 2021, 8:05:52 PM9/15/21
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https://www.carsdirect.com/deals-articles/ford-dealers-can-snitch-on-others-if-their-ev-prices-are-too-low Ford Dealers Can Snitch On Each Other If Their EV Prices Are Too Low September 10, 2021 ... Ford is enabling dealers to tell on each other if their prices are too low on its next generation of EVs. According to a letter outlining its Ad Covenant Program, Ford says "dealers have the ability to lodge complaints against other dealers regarding alleged violations" regarding the ability to advertise its EVs for less than MSRP. As we reported today, Ford is prohibiting dealers from listing 2022 F-150 Lightning prices under MSRP ... this is actually just an extension of a voluntary requirement originally put in place with the introduction of the Mustang Mach-E well over a year ago ... Since the F-150 Lightning and Mach-E don't have a normal invoice price like most vehicles, the brand wants dealers to effectively use a one-price model for its EVs ... https://cimg1.ibsrv.net/cimg/www.carsdirect.com/580x387_85/749/2-16x9-639749.jpg