The goal are things like all optical computers/devices. Capabilities such as switching, amplification, cascading, all optical logic require a substrate to mediate the interaction. Light doesn't interact with light in a pure vacuum obviously. Not in a way that is quickly switchable. Non-linear properties of hybrid light-matter condensates operating with lasers are called for. That Pump laser produces a large population of hot excitons which is relaxed back to polariton ground state. Sub-picosecond all-optical switching is reached by the combination of ultrafast exciton relaxation dynamics of organic semiconductors, and the sub-picosecond cavity lifetime of their setups. It's not the photon or laser that is nonlinear.
The photon induces switching of the hybrid light-matter states of the exciton polariton condensates sandwiched between mirrors in the cavity. That high speed operability harnesses non-linearity of the condensate with lasers. Tiny photon seems to exploit even polariton-polariton interaction. One photon to flip a switch is extremely efficient. If this is what it seems, then battery draining of more powerful devices operating on way less power may happen. More power, speed, and environmentally friendly to boot? Our phones and computers are perhaps wasteful trash.
James W.