For The Win How Game Thinking Can Revolutionize Your Business Ebook 82
Angie Troia
Take your business to the next level--for the win
Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.
In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business.
For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.
In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
For The Win How Game Thinking Can Revolutionize Your Business Ebook 82
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Forget about the traditional paper-based struggles of the past. Instead, focus on reducing errors, speeding up routing processes, and significantly cutting costs. We are sure; exploring this ebook will provide you with valuable insights to help you transform your business operations.
In an era where digital is king, would you stick to paper? As someone who strives for excellence in all areas of doing business, you understand the importance of leveraging cutting-edge solutions. Get ready to rethink and reinvent your approach to document management and storage.
Artificial intelligence can completely revolutionize a business's customer service strategy, and leading contact centers have the technology and expertise to make this happen. You can learn more by checking out latest free downloadable eBook - How To Deliver Superior Customer Service With Contact Center AI -
Artificial intelligence in innovative contact centers is capable of drawing meaning from data, as well as mimicking real-life human conversations. The AI used in contact centers has three main functions:
All these tools mean one thing, superior customer service for your business. Through the use of outsourced contact center AI your business can improve its customer experience, reduce customer effort, provide a solution for self-service, improve customer service agent performance and, in return, boost profits.
Outsourcing your call center to an expert that uses AI helps to significantly reduce customer effort by offering an omnichannel approach, allowing customers to get service on their preferred device without even needing to speak to a live agent in most cases.
The big data of artificial intelligence means this state-of-the-art technology can provide real-time time updates and trend data to live customer service agents, meaning representatives can solve customer issues before they even existed or access live information that solves the issue right then and there.
A CRM software powered by AI will give customer service representatives the real-time information they need to deal with customer queries on the spot, while automated self-service technologies such as chatbots collate detailed information about a customer and their issue before passing them on to an agent who can offer superior support.
Automating your customer service strategy using AI as the driving force will cut out the laborious manual processes associated with customer support and the errors associated with doing them over and over again.
If you're thinking about PLM for the first time or you need to replace an outdated system that doesn't meet the needs of your growing, modern business, take a look at Aras. You can download Aras PLM right now and get started or give this paper from CIMdata a read to find out why Aras is the future of PLM.
What is digital transformation?
Why does digital transformation matter?
How has the COVID-19 pandemic changed digital transformation?
What does a digital transformation framework look like?
What role does culture play in digital transformation?
What drives digital transformation?
What are the key trends in digital transformation in 2022?
How can I measure ROI on digital transformation?
How can I get started on digital transformation?
Where can I learn more?
Digital transformation is imperative for all businesses, from the small to the enterprise. That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. What's not clear to many business leaders is what digital transformation means. Is it just a catchy way to say moving to the cloud? What are the specific steps we need to take? Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? What parts of our business strategy need to change? Is it really worth it?
This article aims to answer some of the common questions around digital transformation and provide clarity, specifically to CIOs and IT leaders, including lessons learned from your peers and digital transformation experts. Because technology plays a critical role in an organization's' ability to evolve with the market and continually increase value to customers, CIOs play a key role in digital transformation.
It's also worth noting that today's organizations are in different places on the road to digital transformation. If you are feeling stuck in your digital transformation work, you are not alone. One of the hardest questions in digital transformation is how to get over the initial humps from vision to execution. It creates angst: Many CIOs and organizations think they lag far behind their peers on transformation, when that isn't the case.
Because digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all. However, in general terms, we define digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. Beyond that, it's a cultural change that requires organizations to continually challenge the status quo, experiment often, and get comfortable with failure. This sometimes means walking away from long-standing business processes that companies were built upon in favor of relatively new practices that are still being defined.
Digital transformation should begin with a problem statement, a clear opportunity, or an aspirational goal, Jay Ferro, chief information & technology officer of Clario, recently explained. "The "why" of your organization's digital transformation might be around improving customer experience, reducing friction, increasing productivity, or elevating profitability, for example," Ferro notes. "Or, if it's an aspirational statement, it might revolve around becoming the absolute best to do business with, utilizing enabling digital technologies that were unavailable years ago."
[ Learn the non-negotiable skills, technologies, and processes CIOs are leaning on to build resilience and agility in this HBR Analytic Services report: Pillars of resilient digital transformation: How CIOs are driving organizational agility. ]
"Say 'digital' to one person and they think of going paperless; another might think of data analytics and artificial intelligence; another might picture Agile teams; and yet another might think of open-plan offices," she notes.
Leaders need to be fully aware of this reality as they frame conversations around digital transformation. For advice from Swift on how to speak to this topic without getting burned, read our related article, Why people love to hate digital transformation.
A business may take on digital transformation for several reasons. But by far, the most likely reason is that they have to: It's a survival issue. In the wake of the pandemic, an organization's ability to adapt quickly to supply chain disruptions, time to market pressures, and rapidly changing customer expectations has become critical.
Mark Anderson, senior director of solution architecture, Equinix, described year one of the pandemic as "a forced test of many things we had thought about but not tried." For example, he observed, "Many supply chains are not well understood and underpinned with paper. We've started looking at technologies like blockchain and IoT."
As Dion Hinchcliffe, VP and principal analyst at Constellation Research, writes: "The top IT executives in today's rapidly evolving organizations must match the pace of change, fall behind, or lead the pack. That's the existential issue at stake in today's digitally-infused times, where bold action must be actively supported by out-of-the-box experimentation and pathfinding. This must be done while managing the inexorable daily drumbeat of operational issues, service delivery, and the distracting vagaries of the unpredictable, such as a major cyberattack or information breach."
"Today, with a vast portion of the workforce now remote, employee experience of digital technology has gone from "nice to have" to "the only way work gets done. Consequently, it's getting the problem-solving focus it likely long deserved."
Although digital transformation will vary widely based on organization's specific challenges and demands, there are a few constants and common themes among existing case studies and published frameworks that all business and technology leaders should consider as they embark on digital transformation.
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