the tailoring search of Google--英国Essay代写范文精选

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51Due英国论文代写网精选人essay代写范文：“the tailoring search of Google  ” 这是一篇留学生essay代写范文，通过分析大量用户的搜索记录，如某些特定的词“咳嗽”等，谷歌可以准确地预测流感在美国蔓延的趋势，甚至可以预测流感爆发。谷歌可以预测流感疫情提前一两个星期，预测与官方数据的相关性高达97 ％。谷歌定制搜索大大方便了网络用户访问他们想要的信息，也带来了一些积极的社会效应。然而，谷歌的定制搜索系统提供了网络用户和公众以及公共健康机构需要的信息，同时，它也遭到了一定的谴责。

The tailoring search of Google greatly facilitate network users’ access to the information they want, it also brings some important positive social effect (Power, et al., 2013). For example, by analyzing search records of a large number of users’, such as some specific words: "cough", "fever" etc., Google can accurately predict the trends of flu spreading in the United States in winter (Power, et al., 2013). Compared with official institutions, Google can predict flu outbreak one or two weeks in advance, the predicted correlation with the official data is up to 97% (Neale et al., 2009). However, Google’s tailoring search system provides network users and the public as well as public health agencies with very valuable information, at the same time, it also attracts privacy groups’ strongly denouncing (Luchetta, 2013). There are fears that whether Google can find a way to ensure that the collected large amount of data will not reveal exactly those who submit relevant information related (Power, et al., 2013).

Weaknesses of the tailoring search of Google http://www.51due.net/writing/essay/sample1259.html

The tailoring search of Google allows more personal information to be collected, stored longer, used more thoroughly (Luchetta, 2013). Even some seemingly insignificant information can be linked together to accurately understand network users’ consumption habits, hobbies, and so forth (Neale et al., 2009). In order to better develop its advertising business, Google makes its advertising highly targeted (Power, et al., 2013). Google is through its tailoring search to understand users’ habits of surfing Internet users, using users’ privacy information related to their surfing process in commercial fields. Nevertheless, the majority of Internet users do not want to become the target of customized advertising, because they do not want data of their online activities are tracked and analyzed for other people’s utilization (Power, et al., 2013). Google’s this behavior may violate the majority of Internet users’ privacy and lead to disclosure of personal information.

The tailoring search system of Google carries too much personal information, Google is becoming the biggest security risk of personal privacy on Internet (Neale et al., 2009). Thus much personal information is concentrated in Google's system, making Google the primary target of criminals (Power, et al., 2013).Use hacking techniques or with the help of unethical employees’, criminals can steal such personal information for extortion or usurping other people’s identities. Recently, some cases of disclosure of individual privacy in the United States fully illustrate that even a system takes considerable security measures, it still can not avoid the possibility of being attacked by hackers (Power, et al., 2013).

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