Choice is an illusion. In reality, our lives are controlled by the society in which we live."

[Davoud]

In my opinion considering "the choices" as illusion is a very
general statement and it can not be accepted before identifying "the
choices" we choose in our lives. For more than centuries, human beings
have struggled for the concept of "freedom". In particular many have
sacrificed their live to let the other people make their own choices
freely. The epitome of these endeavors can be found in contemporary
democratic nations. I am with the writer that our lives are reined by
our society norms "to some extent". But this may not deprive us from
"living life our way".
It is true that we do not speak about the ultimate individual
freedom in the society. We, as individuals living in one society, are
highly entangled. Our freedom of act is limited by the lines society
impose to protect others people in the society. Let's suppose that you
want to test drive you new sport car and verify the manufacture claim
about the maximum speed and acceleration of your car. Should the
society and police officers in particular, allow you to test your car
in the residential areas? Can you shelter behind the "freedom of
choice" and justify your violating act? In this way the above
statement seems to be valid. When you choose not to violate the speed
limit, it is true that you obey the society norms and red lines.
On this side of coin, you are forced to comply with the regulations
like what is stated in the last paragraph and your decisions is
influenced by them. On the other side, do you really have to comply??
My answer to this question is definitely "No". Just take a look at the
increased number of convicts. Do thieves and Smuggler conform to the
society rules? Can they be exculpated by saying that they "had to
break the laws?" Can a serial killer blame the society for his cruel
acts by saying that you made a killer out of me? To me, using these
questions look more to sophistry than well reasoned argument. This
situation outlined in above lines are when the "choice" and "choosing
a choice" becomes a reality and can not simply be named as an
illusions. We are free to comply with the rules, and expect the
society to protect us form possible law breaker, or break the laws,
and face the possible consequences. This is more like a game of "cost
and profit". And we are the only person who can define the possible
cost and profit for ourselves.
Another example that comes to my mind is about business decisions.
To clarify it let me use an example from aeronautical industry. Two
old rivals, Boeing and Airbus, are now engaged in two distinct
strategies to produce their future products. While Boeing is more
concerned with comfort and convenience in its airplanes, Airbus is
designing bigger and bigger airplanes. These decisions are based on
their interpretation of the future market demands, the space or
convenience. It comes clear that only one of these strategies is the
winning one. The other company has to change its policy, which lays a
huge bill on the executives' tables. Can the manager of this company
justify his/her decisions by saying: "Oh dear shareholders! It was not
my fault. This decision was imposed by the society that we served!"
everydays hundreds of these decisions are made in business world.
Naming them to be "illusions, is ignoring the vast possibilities that
they may offer and the fact that may even change the society.
To sum, we have to make different decisions everyday. These
decisions do not only change our lives but may affect the society.
Some of our options are limited by the fact that the society considers
them as a threat to its well-being. But this does mean that the
choices are fantasies. In many aspects of our lives, like business, we
are free to make our choices and we have to accept the responsibility
for them.

P.S: not edited :-S too tired to do this...