汽车以租代购，主机厂系直租产品来势汹汹 Hire Instead of Purchase，The Direct Rental Products of OEM is Booming

[AFI China 2019]

如果邮件不能正常显示，请点击此处

Website官网 Agenda议程 Register注册

当前，汽车市场萎靡不振，尽管9月份的市场数据尚未全面披露，但是总量同比下降几成定局，这已经是自6月份以来，国内乘用车市场连续4个月同比下滑，市场下滑不仅导致经销商库存走高，盈利下降，更推动了主机厂对未来营销模式、市场空间的探索。 At present, the auto market is sluggish. Although the market data in September has not yet been fully disclosed, the decline in the total volume is almost certain, which is already the domestic passenger vehicle market has been falling for four consecutive months since June. The decline led to the high inventory of dealers and the fall in profits, which further promoted the OEM's exploration of future marketing models and market space. 众所周知，随着汽车融资租赁公司的进场，汽车直租产品迅速发展，起始于2016年弹个车和神龙汽车的合作，紧接着直租产品的另一代表企业易鑫集团也迅速发展，主机厂把“新零售企业”作为“大客户”实现批量销售。然而，第三方的融资租赁拓展直租业务也并非一帆风顺，今年易鑫体验店业绩下滑，大白汽车大规模优化店面布局，在此形势下，主机厂系的融资租赁公司迅速崛起。 As we know, with the advent of auto finance leasing companies, the direct rental products of auto have developed rapidly. Starting from the cooperation between TANGECHE and Dongfeng Peugeot Citroen Auto in 2016, Yixin Group, which came after TANGECHE , is the other representative company developing rapidly. The OEM has implemented “new retail companies” as “big customers” for mass sales. However, the third-party financial leasing is not going smoothly as expansion of direct rent business. The performance of Yixin Experience Store declined this year, and Dabai has optimized the store layout on a large scale. Faced with this situation, the financial leasing companies of OEM have risen rapidly.   立即报名Register Now 据不完全统计，目前国内共有21家主机厂背景的融资租赁公司，依托主机厂背景，车源供应更加稳定，车价更具竞争力，渠道优势明显。与此同时也会导致车源过于集中，集采非股东关系品牌相对困难。 According to incomplete statistics, there are 21 finance leasing companies connected with OEM nationwide at present. Depending on the background of OEM, the supply of vehicles is more stable, the price of the car is more competitive, and the channel advantage is obvious. At the same time, it will lead to excessive concentration of vehicles, and it is relatively difficult to buy non-shareholder relationship brands. 未来，主机厂金融板块会逐步形成“汽车金融公司+融资租赁公司+保险销售公司+共享出行公司”的大汽车金融格局，依托多渠道发展，主机厂金融将实现品牌、形象、产品和运营的全面落地，为未来拓展新的蓝海。 In the future, the financial sector of the OEM will gradually form into a large auto financial structure of “auto finance company + finance leasing company + insurance sales company + shared auto company”. Based on the development of multi-channel, the OEM finance will make the brand, image, product and operation into implementation, which opens wider space for the future development. 2019中国汽车金融创新国际峰会由上海泽为资讯（SZ&W Group）所属泽方金融研究院联合浦东国际金融学会及亚洲中金联盟共同举办，融资租赁作为汽车金融的重要组成部分，也是我们此次会议的重要议题，欢迎汽车金融从业者前来咨询。 China Auto Finance Innovation Summit & Golden Auto Award Ceremony 2019 was jointly organized by Frontier Finance Institute (FFI) ,Shanghai Pudong International Financial Institute and Asian Financial Union. As an important part of auto finance, financial leasing is also the important topics of the conference. Welcome auto finance practitioners to come to consult. 本届汽车金融创新国际峰会金舆奖正在火热评选中，欲了解更多金舆奖信息，欢迎来电咨询。 Golden Auto Award is in a hot selection. For more information about the Golden Auto Award, please contact us. 立即报名Register Now （现在报名立减2000元） 顺颂安祺！ Bruce Zhang 张先生 | Organizing Committee of AFI China 2019 | SZ&W Group Tel: +86 21 5830 0710-8096 | Mob: +86 18702167212 | Email: bru...@szwgroup.com 3conferences collocated -SZ&W•Finance Innovator Congress 2019(Jan.9--10th,Shanghai,China) 3场同期同地峰会--2019泽为• 金融创新者年会（2019年1月9-10日，中国上海）   ♦ 2019中国汽车金融创新国际峰会    China Auto Finance Innovation Summit 2019 ♦ 2019中国汽车保险业创新国际峰会    3rd Auto Insurance Innovation Congress 2019 ♦ 2019中国保险大数据分析与人工智能创新国际峰会    Insurance Analytics and AI Innovation China 2019

为了您更好的接收邮件，请将 A...@info.szwgroup.com 加入到通讯录（如何添加？）