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[Francisca Noggles]

Tous, leaflets are not just a little bit of paper, but an opportunity for businesses and other groups to present their message to a wide audience. Leaflets can provide a sales message, a community notice and while the medium is paper, the content on each leaflet makes them unique and special. At kaizenprint.co.uk we appreciate the impact leaflet printing can have on your business and with that in mind, we treat your project as if it was our own.

We use both litho and digital printing technology to print leaflets for clients. The method chosen depends primarily on quantity required and also the size of the leaflets. However our primary method for leaflet printing is through our state of the art digital printers. At time of writing we have 3 Xerox digital presses in use including a brand new Xerox Versant 3100 (pictured below).

Before the advent of digital printing technology, the majority of printing fell under the remit of lithographic printers. Certainly some companies used screen printing or flexographic machines, however, litho presses we the most prevalent within the printing industry.

Here at kaizenprint.co.uk we are primarily a digital printer, however as we are bound by our clients to give the best value and quality possible, we will use lithographic printing for leaflets in a variety of cases. These are usually when:

Image size very much depends on the size of leaflet printing you are buying. A better way to understand image size is to check the resolution of the image when it is placed into the leaflet design. This should always be a minimum of 300dpi when at full size of the usage within the design.

Most of our clients will use a professional design software such as Adobe Indesign or Illustrator. These would be the industry standards for professional graphic designers are are certainly the tools used in our design studio.

However with that said, there are many other tools available now to create great designs including tools for non-designers. These include: Canva, Microsoft Word or Powerpoint and Google Docs. There are tutorials on Youtube for all of the above showing you how to design a flyer using these programmes.

With the rise in digital printing equipment, such as the printers we use here ay kaizenprint.co.uk, the lead-times for leaflet printing have gotten quicker and quicker. Usually, small quantities up to 1000 leaflets are shipped within 24 hours.

The quick answer is right here on kaizenprint.co.uk. As an online printer, we operate in a very efficient and competitive marketplace. Keeping this in mind we always have to put our best price forward first time. All our leaflet prices are upfront on our leaflet printing product pages. This way you can easily see the prices and order your leaflets in record time.

Being just a few minutes drive from Belfast City centre, we are in a prime position to help all our customers with leaflet printing in Belfast. We offer some of the best prices around. Coupled with industry leading customer service you can be assured of some of the best quality leaflets in Belfast.

If you are in a hurry for your leaflets, you are more than welcome to collect these from our office, which from January 2019 will be: Kaizen Print, Jennymount Business Park, North Derby Street, Belfast BT15 3HL.

Silk paper, sometimes called Satin paper has a smooth surface. Silk paper stocks fall between our uncoated and gloss finishes. Silk paper would be our most commonly requested paper choice across all our product ranges.

Where the coated paper stocks of silk and gloss stop the ink from soaking into the page, creating a more vibrant colour. Uncoated paper allows the ink to sink in. This creates more muted tones that some describe as having a warmth to the print.

We recommend gloss (or silk) paper for projects with extremely vibrant imagery. Of all our paper stocks, gloss has been in decline of use, with preference over uncoated and silk papers. However this is very much a personal preference.

When considering any leaflet or flyer printing project, paper size is the one of the most important considerations. Below we outline some of the most commonly chosen page sizes for our customers buying leaflets.

A4 Paper size: 210297 mm or 8.2711.69 inches

A4 is one of the most common paper sizes used in leaflet printing. Not only is it popular for flyers, but it is the standard for letterheads and many familiar brochures.

A6 Paper size: 105148mm or 4.1 x 5.8 inches

The A6 leaflet is the common postcard size. It is extremely popular for small runs of flyer printing including those for nightclubs and coffee shops.

Paper size: 21099 mm or 8.664.33 inches

DL is a common envelope size (220x110mm). It is a misconception that the print version of DL is also this size. However the true size of DL in print is 210x99mm or 1/3 of an A4 sheet. This allows the leaflet to fit snugly in a DL envelope. DL stands for DL stands for dimension lengthwise

Within our digitally printed leaflet range, we can number or personalise your leaflets individually. This is due to each sheet printed being completely unique. There is usually an additional charge for this service as a number of different process to be considered. We recommend you chat to our team before starting any personalisation or numbering design.

A C-fold or Roll Fold leaflet can have 6 or 8 sections depending on size. An A4 leaflet for example would commonly have 3 sections on each side and a larger 396x210mm leaflet would have 4 panels on each side. Each panel on either document should be 99x210mm.

It is common practice for the front panel of the C-fold leaflet will be left slightly wider than the inner pages, however please design all panels at equal size and our Pre-press team will set this us during the printing process.

One of the most common issues we see with roll fold or c-fold leaflets is that the designer puts the front and back pages in the incorrect position. Use the example above as a guide to creating the perfect design.

The front and the back panels are the most important positions to consider. The back panel in this instance is on the other side from the front and so this must be planned carefully at design to ensure the flow is not interrupted.

As you can see from the example to the right hand side, two panels make up the front. This can be quite challenging for graphic designers and very much so for our print finishing teams. However the finish when executed correctly is outstanding.

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