Dear ESA members,
We would like to draw your attention to the special issue of the Journal of Economic Methodology on “Behavioral Economics at 50: Taking Stock and Looking Ahead,” dedicated to the history and methodology of behavioral economics.
Malte Dold (Pomona College, USA)
Shaun Hargreaves Heap (King’s College London, UK)
Alexey Upravitelev (University of Trento, Italy)
Many regard Kahneman and Tversky’s 1974 article, “Judgment Under Uncertainty: Heuristics and Biases,” as the starting point of modern behavioral economics. Fifty years later, the field has reshaped economic theory and methodology, been absorbed into the mainstream, and institutionalized across business, finance, and public policy.
This success invites reflection. Methodologically, behavioral economics has been challenged by replication failures, questions of external validity, and the difficulty of moving beyond lab experiments. Experiments often rely on WEIRD (Western, Educated, Industrialized, Rich, Democratic) samples, raising doubts about cross-cultural generalizability.
Theoretically, it often relies on a “list of biases” that risks being ad hoc and disconnected. It frequently considers neoclassical models as the benchmark and defines “biases” relative to the rational actor model, while underplaying processes of learning, adaptation, and preference formation. Critics also argue that the field sometimes overemphasizes individual cognition at the expense of cultural and institutional factors.
Normatively, behavioral interventions raise issues about welfare measurement, autonomy, and democratic legitimacy. Policy applications confront questions of calibration, scalability, and the political economy constraints of the “choice architect.” Furthermore, the digital transformation (including algorithmic, personalized, and dynamic interfaces) enables new forms of targeting that raise urgent concerns about consumer sovereignty and manipulation.
This special issue invites contributions that reflect upon the state of behavioral economics and explore promising directions for future research. Topics include, but are not limited to:
Methodological and theoretical foundations of behavioral economics
History and intellectual development of the field
The "Replication Crisis" and the future of experimental methodology
Behavioral Economics in the age of Artificial Intelligence and Big Data
Cross-cultural behavioral economics and the limits of WEIRD samples
Evolutionary and neuroeconomic perspectives on preference formation
The role of institutions and social norms in behavioral modeling
Ethics and democratic legitimacy of behavioral public policy
All submissions will undergo a standard double-blind peer-review process organized by the guest editors.
Manuscripts should not exceed 8,000 words.
When submitting via the Journal’s online portal, please select the special issue title “Behavioral Economics at 50” from the dropdown menu.
Please carefully follow the Journal’s guidelines: Taylor & Francis Instructions for Authors.
Submissions open: February 20, 2026
Submission deadline: October 20, 2026
Target publication: Fall 2027
For inquiries regarding the suitability of a topic or the submission process, please contact the guest editors at alexey.up...@unitn.it
We look forward to your submissions. Thank you!
Kind regards,
Special Issue Editors
Malte Dold, Shaun Hargreaves Heap, Alexey Upravitelev