My book "Lucky by Design" is out today

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Judd Kessler

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Oct 14, 2025, 4:55:42 PMOct 14
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Hi everyone — 


A quick announcement for the ESA community. I wrote a book that comes out TODAY. 


It’s called “Lucky by Design” and it’s a pop econ book about market design topics (in the tradition of Al’s “Who Gets What — and Why”).


I tried to make it a fun read for economists and non-economists alike, and it cites a bunch of experimental papers, including by many of the people on this listserv!


I would obviously love it if you took a look (and spread the word to folks you know who could use some more pop econ in their lives).


Amazon link is here: https://www.amazon.com/gp/product/0316566829

Other sellers / general book info is here: https://juddbkessler.com/book


Thanks so much! Best,

Judd

 

p.s. If anyone wants to talk about what it’s like to write a book for a general audience, feel free to reach out or grab me at the next ESA conference!


Judd B. Kessler
Howard Marks Professor at the Wharton School of The University of Pennsylvania
Website: www.juddbkessler.com | LinkedIn: juddkessler
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