Dil Maange More Movie Download In Utorrent
Sharif Garmon
In a celebration of its 125th birthday in India, Pepsi has paid homage to its past by revisitng its popular slogan, 'Yeh dil maange more' (this heart demands more). As the beverage brand commemorates over a century of its existence in the country, it launched its all-new campaign with the slogan, featuring its brand ambassador and actor, Ranveer Singh, while also unveiling its new global branding in India.
In a candid conversation with exchange4media, Kartik Smetacek and Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi, spoke about heading the agency jointly, the creative strategies during IPL and elections, and more.
KS: Nobody calls the shots and everybody calls the shots. Having more than one CCO allows so much more senior creative leadership to hold the reins on day-to-day jobs. There's very little actual overlap between what we do. We try and divide ourselves in such a way that we are investing our time individually with each of our clients. Of course, there are certain prestige projects where we both jump in and you know what calls the shot? The better ideas call the shots as they should.
At Publicis Groupe and L&K Saatchi & Saatchi, we emphasize continuous learning. Workshops cover storytelling, media basics, and more at L&K Saatchi & Saatchi. Plus, our learning platform, Marcel, offers over 400 online courses.
KS: This in my opinion is the most serious problem facing the industry, perhaps even more than the talent issue. The growth in remuneration has not kept pace with the expansion of the job list, as far as the industry goes. So, you will see a lot of agencies are under pressure to deliver more work with fewer people. And as a result, in the end, quality suffers. We need to monetize quality over quantity because quality is what gives you disproportionate returns.
If a company is forced to call not more than 3 or 4 agencies and there is a pitch fee involved, it creates discipline. The process itself becomes serious. Marketing organizations will look at it seriously and call only those that count and those that they want in the room. We've just pitched for a client where we were given a pitch fee. It wasn't a very big amount, but through the pitch fee what the client is saying is - I respect you, I respect the time you bring to the table. This made the process a lot more serious.