Marketing Plan Pro 9.0 W Keygen Full Version
Mirthe Luria
Esteemed scholar and author Mark S. Nagel joins internationally recognized academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
The purpose of the Nebraska Marketing Plan Career Development Event is to assist students with developing practical skills in the marketing process through the development and presentation of a marketing plan. Students research and present a marketing plan for an agricultural product, supply or service for a local business, an existing or start-up enterprise. School-based enterprises cannot be used for the CDE. Though only three individuals are on a team, any number of students may assist with the marketing plan. For the event, a three-person team will submit the written plan and present the marketing plan involving the local community that provides a reasonable and logical solution to a marketing problem.
Submit your team's Marketing Plan via the following form. The draft version is due no later than February 16. Final Marketing Plans must be resubmitted no later than March 20, 2024. Submissions after these dates will not be accepted. Only plans submitted through this form will be accepted. You will receive an emailed receipt for each plan. If there are multiple plans are submitted, the later of the submissions will be graded. Teams must also be registered for the Marketing Plan CDE via the CDE registration system by March 15, 2024, else the team will be disqualified.
Look at the Part 2 VENN diagram above, which visualizes your Musician Marketing Plan. For each part, we have highlighted the sections we are covering in red so you can see how all of these parts work in concert with one another for your music release.
A music marketing plan is comprised of 15 elements. Five of these elements are specific to getting squared away before announcing a release. To check off all of the 89 elements, we have broken them down for you in our Music Marketing Plan Checksheet as a companion to this series.
For live royalties, BMI and ASCAP both offer portals to collect royalties from playing live. Once your songs are registered on the PRO database, you log in and enter any dates you have performed them, where they were performed, and which songs. The PRO companies payout quarterly so be sure to enter the performances soon after they are through, otherwise, you could miss a deadline!
You must also register with SoundExchange, which focuses on royalties for your recording (mechanical rights), while your Performing Rights Organization focuses on royalties for your song (performance rights). Try to do this before the music is released.
Engage with your following on milestones like artwork and song titles by polling your fans and holding contests to select what cover or title to go with, have your fans weigh in on photos, graphics and get them involved with the process. All this activity aims to get people excited so they are engaging and sharing your updates.
Sign in to your artist account and you will see the prompts. When submitting, take extra care to give a detailed description of the song, supplying any relevant information about the song to easily guide editors to the best place for your music. Here are 2 examples of submissions and a full post packed with tips where the track ended up being featured on Spotify editorial playlists.
Of course, this is easier said than done! It is not easy to find curators, but it is possible with some dedication. Google and all the Socials are great places to start. Reddit has an active Spotify Playlists Page. There are also quite a few on SubmitHub that you can access for a small fee.
Make sure you have at least 3-4 great images, and variety is important. Most music blogs feature square or horizontal photos. When getting photos taken, think through your brand and consider variety to keep your images fresh as time goes by.
Your artwork should be ready and look on-brand and amazing! Ask your designer to animate it for Reels and TikTok, break it up into tiles for Instagram, and of course, resize it for all your social posts (use Canva, it rocks).
Pre-saves are a smart addition to any music release strategy, especially with the flexibility offered by a Feature.fm Evergreen Pre-Save campaign. This type of campaign allows artists to plan for releases without a set song or date, adapting easily as plans evolve. Pre-saves are quite beneficial, boosting early saves and growing artist followers while collecting valuable fan emails. The Evergreen Pre-Save works just like a regular pre-save but without a fixed release date, making it ideal for capturing attention from viral moments on platforms like TikTok. Setting up an Evergreen Pre-Save is straightforward and keeps fans engaged by promising early access to future releases.
If you have been recording new music, you may have neglected the constant grind of keeping your social media and email list growing. This requires a lot of heavy lifting, and your whole band or team should be helping.
If you have not kept up consistently, find friends and people you admire (bloggers, other artists, venues, local spots you like to hang out in, etc.) on Instagram, TikTok, Threads, and Facebook, and friend away!
Your content calendar outlines all the assets you need for your release and dates for each asset/action needed. Countdowns, art reveals, listening parties of live release party announcements, ticket links, and calls to action (like Spotify pre-saves) are all fodder to add to your content calendar.
Use my SMM Organizer to capture all of your posts and your VIPS. This will help you keep track of all the content that you will post. You can see there is a tab for each platform. If there are several of you in a team or a band, assign one platform per person. You will also see a VIP tab here where you will add industry people you need to connect with in real life (more on that below).
If you are leading this music release with a single (or many), make sure to let them know you are releasing a single(s) FIRST before the EP (if this is the case). You must have your single artwork ready at this time! Tunecore, DistroKid, CD Baby, and other aggregators can take 4-5 weeks to pitch your music to Spotify, Apple Music, Google Play, Amazon Music, and other digital service providers (DSPs).
If you play live, book a release show and do something to make this show more special than the others. Decorate the venue, work with the bar to create a special cocktail, pre-sell a merch pack, hire a party bus, ask a food truck to pull outside the venue, etc.
PR takes time and effort to execute well. Sadly, many artists believe that PR = blasting a press release out to the top 100+ music sites they Googled. This never works, because PR placements start with astute research.
The cornerstone of your brand is your bio. You will need a solid story to build your marketing and PR. We suggest hiring a professional to write your musician bio, which we call a signature story around here. Even if you are a strong writer, it can be challenging to write about yourself. A professional writer will be able to craft a compelling bio that effectively conveys all the important details while keeping the audience in mind, which in this case includes the press and music industry. We would be delighted to write one for you. If you still need a boost, listen to the Signature Story Webinar.
The first people to target should be local press and outlets that have covered you in the past (if applicable). When contacting blogs, make it personal. Be sure to research which writer/journalist on the site is the best or most appropriate. Always include a SoundCloud link (set to private until your music is released). Follow our full music PR guide for more details on handling this process. Your music release needs the hype behind it to be successful.
There are many ways to start building a targeted media list. One method is to identify a musician or band that is slightly further along and fits into your musical wheelhouse and take note of the press outlets that they are getting featured on. There is a great chance that those publications may also feature you.
You drive likes and streams to Facebook, YouTube, Spotify, and all other streaming sites. You also need to drive subscribers to your email list. Marketing platforms are key tools that will help you to get your fans to take powerful actions that will pay off forever like saving your profile/track on Spotify, subscribing to your YouTube channel before watching a video or liking your Facebook Page as they visit.
In a crowded space (according to DMR, approximately 20,000 new tracks are added to Spotify each day), these platforms are vital. Read this post to understand the Feature.fm, Toneden, and Show. co. We use all of them here, and they are deeply incorporated in our Total Tuneups.
A streamed live show or intimate livestream from the comfort of your couch isis also a great way to interact personally and directly with your fans. A live-streaming concert is where the audience is online viewers. It can be filmed at your home, or any interesting location you can access, and it is a great tool to connect with fans. Artists, big and small, are taking advantage of this to stay engaged and present with their current fanbase, generate revenue, and increase their brand awareness.
Keeping the shows fresh and different will help increase viewership from show to show. Using the chat features, play a game at the end of the performance or midway through. Trivia would be a very easy game where fans could win merch or other prizes.
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