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"Kill This Love" is a song recorded by South Korean girl group Blackpink. It was released on April 4, 2019, through YG Entertainment and Interscope Records, as the lead single for the group's second Korean-language extended play of the same name. The Japanese version of the single was released through Universal Music Japan on October 16, 2019. It was written by Teddy and Bekuh Boom and produced by them alongside R. Tee and 24. The single has been described as an electropop song, whose lyrics talk about the girls' decision to end a toxic relationship.
Commercially, "Kill This Love" peaked at number two on the Gaon Digital Chart and the Billboard K-pop Hot 100 in South Korea. The song became the group's first top-50 hit on the US Billboard Hot 100 and the UK Singles Chart, thus also becoming the highest-charting song by a female K-pop act on both charts. It reached number one in Malaysia as well as on Billboard World Digital Songs, and entered the national charts in 27 countries. The song has been certified platinum in South Korea, Japan, and Australia, gold in France, and silver in the United Kingdom.
An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke the record for the most views within 24 hours, accumulating 56.7 million views in that time. As of December 2023, it has achieved more than 1.9 billion views and is the second-most viewed music video by a K-pop group, after their own song "Ddu-Du Ddu-Du" (2018). It also became one of the most-liked videos on YouTube with over 25 million likes on the platform, and won the Music Video of 2019 award at the 45th People's Choice Awards.
The song was written by Teddy and Bekuh Boom, who previously wrote "Ddu-Du Ddu-Du", while production was handled by them alongside R. Tee and 24. Its lyrics have been described as a "breakup anthem"[7] and the song itself has been described as a stomping, brassy electropop track with trap elements.[8][9] The song contains "blaring horns and martial percussion",[10] with Rosé and Jisoo leading the "impassioned" pre-choruses about breaking up.[10] The song ends with an "imperial rallying cry to cut off the dead weight". Billboard's J.M.K. noted that the group's "girl crush" concept never felt more visceral than with this song.[10]
An accompanying music video for the song was directed by Seo Hyun-seung and shot in mid-March.[11] It was released simultaneously with the song, According to Billboard, the visual features a variety of weapons, ranging from a car being driven with an intent to kill, to a giant hunting trap. The music video also features elements of Greek mythology, such as the fractured Aphrodite statue serving as a metaphor for broken love, and features references to Christianity regarding the ecclesiastical setting.Upon the music video's release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 28 minutes and 56.7 million views within 24 hours of release, averaging about 650 views per second during that interval and making it the most viewed YouTube video in the first 24 hours after release.[12][8][13][14] Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013.[15][14] It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers.[16] On April 9, the dance practice video for "Kill This Love" was released on Blackpink's official YouTube channel.[17] South Korean public broadcaster KBS banned the music video "for violating the country's Road Traffic Act", due to a scene in which Rosé is seen driving a car at high speed without a seatbelt.[18]
Blackpink promoted the song on several music programs in South Korea including Show! Music Core and Inkigayo.[19][20] "Kill This Love" and other songs of the same-titled EP were performed at Coachella on April 12.[21]
"Kill This Love" received mixed reviews from music critics. In a positive review, Erica Russell (Paper) ranked "Kill This Love" as the top song released in 2019, calling it a "perfect sonic synthesis" of all members and an "explosive culmination of the musical styles that ruled the last decade".[22] J.M.K (Billboard) stated that the group's "'girl crush' concept never felt more visceral".[23] In another Billboard listicle, Staff writer Andrew Unterberger ranked the song as the 66th best of the year and called the production "practically biblical".[24] Yannik Gölz (laut.de) called the song a "sensory overload" and that the song is "spectacular, cartoon-like and overdrawn trap-pop packed to the point of irritation", but wished for a better fitting hook.[25]
In a more negative review, Michelle Kim (Pitchfork), called the song's production "weirdly dated" and that the song could've been made in the early 2010s. She also compared the song to Taylor Swift's 2015 single "Bad Blood", "although without a catchy Swiftian hook".[9] Rhian Daly (NME) criticized the track's production calling the chorus "dull" and "a missed opportunity" following the song's buildup.[26] Nur Izzaty Shaifullizan (The Star) compared the song to Blackpink's 2018 single "Ddu-Du Ddu-Du" calling it "hardly better [...] just more of the same".[27]
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