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*[Enwl-eng] See a Coke ad? Snap a photo.

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enwl

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Dec 16, 2023, 10:07:36 AM12/16/23
to "ENWL-uni"
the story of plastic and greenwashing
 
The Story of Stuff Project
 

Hi, have you been keeping an eye out in St.Petersburg?

We’re documenting Coca-Cola’s advertisements and need your help. If you see a Coke ad while you’re out and about – anything from billboards to commercials to promos on the side of a bus – can you snap a photo and send it to us?

 
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So far, our Community members have shared advertisements they’ve seen around the world: from Scotland to French Polynesia to Germany to Malaysia, and even Times Square and Disneyland! But we need more. And now with the holidays upon us, we’re seeing Coke’s Santa Claus and polar bears popping up more and more.

The first submissions show Coca-Cola marketing its reusable and glass bottles and touting recyclability claims, despite being the biggest plastic producer and polluter in the world. That’s not strategic marketing, it’s just greenwashing.

These ads are everywhere, and we can’t unsee it now.

Vladimir, your submissions are helping us build the evidence base for the next part of this campaign: shifting one of the biggest consumer industries away from single-use plastic. We can’t do it without you.

Refills are better than landfills!
Alex and the Story of Stuff team

 
 
 
 
 
 
 
 
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Sent: Saturday, December 16, 2023 9:20 AM
Subject: See a Coke ad? Snap a photo.
                                                           


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