Dear friends,
It's horrific -- teeth and claws are being ripped from
majestic lions and smuggled for jewellery.
In a
generation or two lions could be completely wiped
out -- along with elephants, rhinos, and
giraffes.
But an amazing new idea championed by
the UN could finally unlock the funds to save
them...
They're pushing massive companies like
Disney, whose new Lion King film just made over a BILLION
dollars at the box office, to give just a small fraction of
the money they spend on animal adverts to wildlife projects.
Because they spend so much, it
could help save these
incredible creatures from extinction! And if
Disney takes the lead, other major advertisers like Netflix,
Google and more will likely follow suit.
They're
deciding right now whether to join -- so let’s
create
a massive show of public support to persuade Disney's CEO, and
flood his social media just before the UN's official Lion's
Share launch in September! Every signature can help
unlock thousands of dollars for threatened species:
Disney: Help protect the Lion King and the Circle of Life!
The biodiversity crisis is a quiet genocide taking
place across the planet.
Since the first Lion King
movie 25 years ago, the African lion population has almost
halved and scientists say up to a MILLION
species are on the verge of extinction.
The good
news is that Disney is already contributing to a variety of
wildlife conservation projects and is actively considering
joining the Lion's Share fund -- so a massive public call from
citizens around the world (and Lion King fans!) asking them to
be a true wildlife conservation leader is the exact thing that
could tip them over the edge.
And as soon as
Disney joins -- other advertising giants like Netflix, Google,
and Coca-Cola will come under pressure to contribute their
fair share as well.
Now it's on us to start a
domino-effect to help protect our wildlife for generations to
come! Sign and then share the letter to
Disney's CEO so he knows millions around the world want him to
join the Lion's Share Fund -- and then help bring other brands
on board:
Disney: Help protect the Lion King and the Circle of Life!
This community has come
together so many times in defense of our lands and oceans, and
we've funded brave anti-poaching efforts to help wildlife
thrive, all powered by small donations from around the world!
Cracking the funding gap is one of the biggest challenges to
meeting the biodiversity crisis, and this inspired Lion’s
Share fund can unlock hundreds of millions to save the circle
of life, before it's too late.
With hope and
determination,
Joseph, Risalat, Laura, Iain,
Christoph and the entire Avaaz team
More
Information:As Tigers Become Rarer, Poachers
Are Targeting Lions (National Geographic)
https://news.nationalgeographic.com/2018/06/wildlife-watch-illegal-trade-lions-teeth-claws-poaching/Disney's
Lion King tops 1 billion at the box office (CNBC)
https://www.cnbc.com/2019/07/30/disneys-the-lion-king-tops-1-billion-at-the-box-office.htmlDisney’s
paltry conservation support (The Ecologist)
https://theecologist.org/2019/jul/17/disneys-paltry-conservation-supportNature
crisis: Humans 'threaten 1m species with extinction'
(BBC)
https://www.bbc.com/news/science-environment-48169783The
Lion’s Share – a simple way to make a powerful difference for
animals, wildlife and habitats (UNDP blog)
https://www.undp.org/content/undp/en/home/blog/2018/The-Lions-Share-a-simple-way-to-make-a-powerful-difference-for-animals-wildlife-and-habitats.html
