Kellogg’s is depriving children in Mexico of vital
nutrients -- just to squeeze out more profit.
The cereal giant has been sneakily slashing away at the
nutritional content of its most popular brands on the
Mexican market, misleading parents into thinking they’re buying
their kids a healthy breakfast when all they’re getting is sugar and
empty calories.
Over a million Mexican children suffer from malnutrition.
Kellogg’s, which makes four of the country’s five best-selling kids’
cereals, could easily make a huge difference by fortifying
their food with the vitamins and minerals they
need.
Will you add your voice to the local campaigners and experts
calling on Kellogg's to quit being so greedy?
Tell
Kellogg’s to stop putting profits over the health of children and
families: Give kids in Mexico a more nutritious breakfast.
Kellogg’s has made commitments to help fight malnutrition
across the world, even saying it would fortify its cereals to meet
the “specific needs” of local markets. But a new report by
our partners at Changing Markets shows that it has in fact
been taking out some of the key nutrients in its cereals in
Mexico.
Iron. Calcium. Vitamin B. These are some of the most common
vitamins and minerals that are missing in Mexican kids’ diets -- yet
over the past five years, Kellogg’s has been leaving them out of its
most popular products and quietly hoping parents wouldn’t
notice.
There’s no way to explain this -- except greed. Kellogg's would rather save $85 million by
taking the nutrients out -- even though the resulting
health issues will cost the country of Mexico up to $250
million.
But Kellogg’s didn’t count on us finding out its
secret. Its reputation is already suffering after a
California court ordered it to stop promoting sugary cereals and
energy bars as “healthy”, “nutritious”, or “wholesome”. If enough of
us spread the word that Kellogg’s is actually removing nutrients
from its products in a country where kids need them the most,
it’ll have to act fast to protect its image.
Kellogg’s:
Stop counting your cash while children suffer. Put the nutrients
back in your cereal!
This isn’t the first time you and I have come together to demand
Kellogg’s to do the right thing for people and the planet. Its execs
have been receptive to our calls before -- like when we told them to
address deforestation in their palm oil supply chain.
And Kellogg’s has shown it’s susceptible to pressure from
the public. In the UK, that pressure got the cereal giant
to be more transparent about its nutritional content and cut down on
sugar in its most popular kids’ brands.
Now, we need to channel the same energy towards ensuring
Kellogg’s lives up to its breakfast promises and delivers
the nutrients that parents expect and children need.
Tell
Kellogg’s to guarantee kids in Mexico a healthier
breakfast.
