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You’ve
probably seen our latest, a groundbreaking short
documentary that exposes just how deeply
Coca-Cola has been involved in killing the
reusable bottle, and flooding the world with
disposable plastic instead.
The exposé
uncovers the truth behind a 1970 Life Cycle
Analysis report commissioned by Coke, which made
the case decades ago that reusables are better –
way better – for the
planet. But despite the role Coke
played in damning the reusable glass bottle to
the annals of history, the company still likes
to leverage that imagery in its ads to boost
sales. Why? Because they know that people love
them.
Turns out,
folks have fond memories of buying those classic
reusable glass bottles, returning the containers
to collect their deposits, and even the taste
was better back then, many say. Just take a look
at some of the comments we’ve gotten on
YouTube:
 Going back to the
reusable bottles we all love isn’t just a trip
down memory lane. It’s also a way to upend an
industry pumping out billions of single-use
plastic bottles every year. For the next phase
of our Bring Back Refill campaign, we’ll ramp up
pressure on Coca-Cola to address their footprint
as the world’s top polluter. At the same time,
we’ll push legislators to start requiring more
refillable bottles.
There’s just
one hitch – we keep hearing from lawmakers that
they need proof that people prefer reusables, to
get legislation over the line. And that’s where
we need your help. Can you
help fund polling enabling us to show how much
public support there is for refillable
bottles? 
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