1. Make sure you have all the foreign keys you need to speed up the query.
2. Use "joins", instead of "includes" if you don't need to instantiate
the included table. i.e ":joins => :users" joins the user table and
allows you to do conditionals on the users table, without loading all
the user objects.
3. You can also use :select if you want to limit the data returned.
4. Write a custom sql query.