mashups for business intelligence

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Karla S McKee

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May 5, 2008, 9:31:20 PM5/5/08

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At the URL specified below, Mark Whitehorn discusses using mashups behind the enterprise firewall to facilitate business intelligence (what he calls "bashups"). He cites the example of a web service that extracts data from an enterprise data warehouse and uses Virtual Earth to display the data to the user (such as might be useful for visualizing where advertising is most effective).

http://searchdatamanagement.techtarget.com/news/column/0,294698,sid91_gci1311928,00.html?track=NL-520&ad=638872&asrc=EM_USC_3585266&uid=5281062

stefanandr

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Jun 20, 2008, 7:13:34 PM6/20/08

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Yes I also read this, and totally agree that a "business" mashup in
reality is a BI application.
Coming from Kapow Technologies, with a software that turns
unstructured data from any website into structure intelligence data,
this is also exactly what we see among our customers.

On May 5, 6:31 pm, Karla S McKee <ksmc...@earthlink.net> wrote:
> At the URL specified below, Mark Whitehorn discusses using mashups behind the enterprise firewall to facilitate business intelligence (what he calls "bashups"). He cites the example of a web service that extracts data from an enterprise data warehouse and uses Virtual Earth to display the data to the user (such as might be useful for visualizing where advertising is most effective).
>