Tina 9 3 50 47 Industrial Design Suite
Levi Satterley
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** Update ** It's been nearly 5 years since I wrote this. As it seems to have resurfaced, I've had others ask if I still feel the same. After reading it for the first time since it was published half a decade ago, I'd say yes. I think it's more relevant than ever. Now, I run a small (who am I kidding... a one-person) visualization studio, offering product renderings and animations. I luckily don't have to deal with this issue anymore. But if you find yourself relating to the dilemma highlighted in this article, I feel you.
Most designers have a basic understanding of design principals and can more or less speak the same language and tend to be fairly flexible when it comes to creative problem-solving. However, the reason each niche exists has to do with competition and tools.
As businesses mature and industries age, fewer and fewer breakthroughs occur and fewer stones are left unturned. Progression happens through evolution and continual refinements of existing products or services. As the cost of technology decreases and the quality of our tools increase, our expectations and standards also raise. With markets becoming saturated with competing products and services, the desire to achieve excellence in every aspect of a business has never been so high. In order to create premium products and services, the most talented and driven employees must be hired and inspired to achieve greatness as individuals and as a team. Instead of hiring a generic designer and tasking him or her with web design, graphic design, marketing and product design as needed, businesses choose to hire specialized designers who are responsible for each design role within the business. In other words, would you rather have an Olympic track team comprised of general athletes, or a team of dedicated sprinters, shot-putters and pole-vaulters?
The second major reason niche titles exist revolves around the tools used by designers. Many teachers can get away with using the Microsoft Office Suite, which consists of mainly Word, Excel and Powerpoint. Therefore, the argument can be made that most primary, secondary and many post-secondary school teachers need only one set of tools to do their work. In contrast, there is no all-encompassing software that allows all types of designers to do their work. Yes, Adobe makes a wonderful suite of products, much more expansive than The Microsoft Office Suite. Though many designers are expected to know their way around Photoshop, Illustrator and InDesign, most designers rely on specialized software that has a very steep learning curve.
For instance, web designers often need to know one or more coding or scripting languages to allow web applications to function properly. Industrial designers are expected to know 3D CAD packages that enable manufacture of products such as SolidWorks, Alias, Rhino, Fusion360, ProEngineering and more. Concept designers often need to be able to create digital paintings as well as be able to model and render using programs such as 3DS MAX, MAYA, Cinema 4D, Zbrush, MODO and others. Some 3D designers specialize in visualization and focus on a combination of rendering and animating and use programs such as KeyShot, Octane, Maxwell, MODO, Nuke and more.
The specific instance that lead me to write this article happens to revolve around the careless use of the title Product Design. My goal here is not to argue semantics, but to lobby for greater clarity and care when using the title Product Design. For all intents and purposes, product designers assume responsibility in both the function and aesthetics of physical products.
I hereby, on behalf of all the industrial designers and product designers in the world would like to make a motion that companies who wish to employ designers for their digital products use titles more accurate (and thus more descriptive) than Product Designer.
If you are a true Product Designer (ahem, Industrial Designer), increase your value to yourself, your clients or future employers by brushing up on or learning the latest version of industry-standard CAD software. SolidProfessor is the best resource I've found to lean these programs, and I think you'll like them too.
The Town Hall is suitable for formal and informal events for tenants on the second through seventh floors. Flexible furniture accommodates dining, office-wide meetings, company events, and additional social interactions among staff. Amenities such as fitness, lounge, conference, and cafe are provided.
Built for smaller tenants who desire to maximize their space efficiency while still having access to a dynamic list of amenities, each of the six suites was designed to be as flexible as possible, allowing for possible expansion for larger tenants.
KC has more than 20 years of experience in the construction industry including the programming, design and construction of cold storage, food distribution, industrial and multi-family facilities. Throughout his career, KC has held many roles in the design/build space, from project management to the executive suite. As Chief Operating Officer, KC oversees all operations from pre-construction to project completion. Having served as a Pilot and Naval Officer in the United States Navy, KC possesses strong leadership, training and management skills that encourage maximum performance and dedication from the Griffco team.
As Senior Vice President of the Commercial Business Unit, Mickey works alongside many departments to ensure a smooth process for our clients, including business development, pre-construction and operations. Mickey has more than 20 years of experience in the construction industry in many different roles, including Superintendent, Field Engineer, Estimator and Project Manager, and is skilled in standardizing procedures to ensure a successful construction process from start to finish.
Kenny has 30 years of experience in the construction industry, including being an integral part in the construction of more than one million square feet of industrial buildings. As Vice President of Construction of the Food and Industrial Group, Kenny is responsible for managing and directing the Project Managers and Superintendents as well as overseeing and implementing safety practices on job sites, schedule coordination, owner relations and overall direction of construction.
TINA Design Suite is a powerful yet affordable circuit simulator and PCB design software package for analyzing, designing, and real time testing of analog, digital, HDL, MCU, and mixed electronic circuits and their PCB layouts. You can also analyze SMPS, RF, communication, and optoelectronic circuits; generate and debug MCU code using the integrated flowchart tool; and test microcontroller applications in a mixed circuit environment. A unique feature of TINA is that you can bring your circuit to life with the optional USB controlled LabXplorer and TINALab II hardware, which turns your computer into a powerful, multifunction T&M instrument. Electrical engineers will find TINA an easy to use, high performance tool, while educators will welcome its unique features for the training environment.
With TINACloud, in additon to the installable versions, now you can also edit and run your designs online on PCs, Macs, thin clients, tablets, smart phones, smart TVs and e-book readers without any installation. You can use TINACloud in the office, classroom, at home and while travelling, anywhere in the world that has internet access. For limited time we are offering a FREE bundle of TINACloud with all new licenses of TINA. Learn more about TINACloud at www.tinacloud.com
TINACloud now is also is also used as an engine of Infineon Designer an online prototyping circuit simulator and circuit designer application combining analog and digital circuit simulation in an internet application. Infineon Designer features application circuits in the domain of Industrial Power, Lighting, Motor Control and Mobile/RF frontend design. It enables analogue/digital co-simulation of the 32-bit XMC1000 industrial microcontroller ARM Cortex-M0 series, using the free-of-charge code generation platform DAVE.The designs made in Infineon Designer can be uploaded into TINACloud and processed further by extending or inserting them into application circuits. Infineon Designer's application circuits are also available in TINACloud. Click here to learn more about the Infineon Designer.
TINA is one of the most powerful and best converging Spice simulator on the market. It includudes both Berkely Spice and XSpice based Spice engines, supports most Spice dialects with parallelised processing and precompiled models. In addition to the large Spice libraries in TINA, you can create new TINA components from any Spice subcircuit, whether created by yourself, downloaded from the Internet or obtained from portions of schematics turned into subcircuits. TINA automatically represents these subcircuits as a rectangular block, but you can create any shape you like with TINA's Schematic Symbol Editor. You can also use TINA's parameter extractor program to calculate model parameters from catalog or measurement data and then add the new devices into the catalog.
TINA also includes a lot of encrypted Spice models from Texas Instruments and Infineon Technologies (now including International Rectifier) and can be extended with Spice models from their websites as well.
As a software company with extensive experience in circuit simulation, and as a company that licenses software to the largest semiconductor companies in the world, DesignSoft has a unique insight as well as experience in developing device models. Our software and modeling capability support SPICE, VHDL, Verilog, Verilog-AMS, SystemC models and mixed circuit models of modern integrated circuits. We create syntax compatible models for TINA, PSpice, SIMetrix, LTSpice and other circuit simulators. Devices include Opamps, discrete semiconductors (diodes, MOSFETs, IGBTS etc.) SMPS ICs, LED drivers, AD and DA converters, Microcontrollers (ARM, PIC, AVR, XMC etc.) and more.
As the developer of TINA, one of the fastest circuit simulators on the market, we have a deep understanding of the simulation algorithms allowing us to advance accurate and time efficient device models. If you need model development services, please contact us.