Chetan Bhagat: Half Girlfriend
Dilip Barad
Dear All,
We have viewed two TV discussions on Chetan Bhagat’s new novel ‘Half Girlfriend’
If you haved missed the class or were not able to listed properly because of poor audio quality, click on these links to listen it again:
https://www.youtube.com/watch?v=ERB_IXlgPJ8
https://www.youtube.com/watch?v=uziPeBxm3yU
This blog can also be helpful to you to frame your opinion: http://dilipbarad.blogspot.in/2014/01/chetan-bhagat-writer-prof-om-juneja.html
You are supposed to give your opinion on Chetan Bhagat Phenomenon in Indian English Literature.
Sem 1:
You can view Chetan Bhagat as Dryden views Shakespeare in comparison to Ben Johnson and other writers. He was able to see some merits along with demerits in Shakespeare. It will be an exaggeration if we say that Chetan Bhagat will be remembered as Shakespeare of India (in a sense that Shakespeare was popular dramatist with little critical acclaim in his days).
Sem 3:
Along with above given point, you can view it as fourth goal of Cultural Studies i.e. ‘Cultural Studies analyzes not only the cultural work, but also the means of production.”
How marketing has become important for selling literature?
Literature as a commodity.
Literature is a product to be sold to the consumers.
How far is it necessary in this process of ‘selling book’ to be politically, culturally, socially CORRECT?
If the writer writes about bitter truths of society / if he tries to present ugly X-Ray image of society/culture, WILL HE BE ABLE TO SELL HIS BOOKS?
If the answer is NO. Can we say that CB plays very safe in being politically, culturally, socially on the RIGHT side of the things?
Is that the secret of his success?
If NO. What else can be the secret KEY to unlock the secret of his stupendous success?
The following FaceBook post can help in giving some pro or anti arguments.
Mahendra Meghani
1 hr ·
I had heard a little about Chetan Bhagat and was
curious to learn something about the man. So I picked up his latest paperback
novel Revolution 2020. The blurb informed me that his four previous
best-selling novels had sold five million copies. They had been adapted into
Bollywood films. The New York Times has called him the “biggest selling
English language novelist in India’s history.” Time magazine named
him as one amongst the “100 Most Influential People in the World”.
My curiosity
increased. I chanced to see excerpts from an interview with him by Swati
Daftaur. Therein Bhagat tells us why his books work so well:
“It’s because I write about real
people. I don’t use big complicated words. And that makes it easy to read
them, even for people who aren’t really readers. The younger generation
is surrounded by the Internet and video games. But somehow, my books make them
read. I try to incorporate a little of everything. A message, a story,
humour…but make it so that it’s a pleasure to read at the same
time.
“I write in simple, straightforward English,
the kind that is easy for a beginner reader to read and understand, to enjoy.
I’m not eloquent and I don’t write long, complicated sentences.
When a child wants to read a book he can understand, a book that improves his
English but doesn’t overwhelm him, he picks my books.
“There is so much criticism. But I think
it’s good, it keeps me from getting big-headed. The one thing that does
bother me is when people attack my readers. That isn’t fair. Though
I’ve never claimed to be a highbrow literary writer, reading my books
doesn’t automatically make someone lowbrow and unintelligent. I think
most of the criticism also stems from the fact that for a long time, literature
had always been sort of like a closed club. My books open up reading to
everyman.“
There lies a little message from Chetan Bhagat for not only many of our writers but also for journalists: let us strive to open wide the gates of the closed club and let a billion readers bloom.
(Written on 8th Dec. 2011)
https://www.facebook.com/mahendrajmeghani
shubhada parmar
Respected Sir ,
Chetan Bhagat is 21st
century‘s best well known author. Here he is not only write but he is also know
how to sell his books in market very interesting way. Because he is find some social issues who any one
not search on it like ,education
,interacts marriage, call center, politically and now
in his latest work “Half Girlfriend” he talk about on English language. So
always he writes on latest issues so, with help of it he easily sell his books
in market .Because with of the characters he presents true picture of society
.Here I remember his very famous work , ‘Five Point Someone ‘here he explain
about education system , what is going in the market .For his publicity he is
use face book media ,twitter and also with
help of some posters , when his novel based movie came 2sates at that time he
was doing like ,
He is not writing novel but write novella because his book is very short and finish within one day. His books’ price is around RS. 200 to 250.And he uses very simple and complex sentences so without any difficulty readers are read .In his work youth is central theme .And in his books “Entertainment is always first.” So in young generation is always busy him or her work, but some time Bhagat’s books make them read . So these all reasons are make to so excited to read his novels.
In short I said thought of Bhagat ,
“Once you taste failure , you have no fear,You can take risks more easily .Then you don’t want to struggle in your comfort zone ,Anymore- you are ready to fly .”
--
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Deepika Vaja
Respected Sir,
As we all know that the theme of this about knowledge. This book talks about the two lovers. Madhav protagonist of this novel wants relationship from Ria the heroine of this novel but she wants only friendship only from him. May be because he know English very well, where as the girl does. May she feels hesitate to introduce him as her boyfriend. May it show the ambitions of a modern girl and Indian woman that which qualities they want in their life-partner.
In this book Ria also represented to all modern Indian woman. Madhav also a village person and he is confuse in his life. Chetan bhagat is great critic and he write to many novel also. Mr. bhagat is 21st century‘s best well known author in Indian English literature . He is find some social issues who any one not search on it like ,education ,interacts marriage, call center, politically and now in his latest.
Devika Gohil
As we all know in the story the protagonist named Madhav fall in love with a girl Ria who wants only friendship from him. But he wants relationship from Ria and then she decided to be his half girlfriend. I think even media also want their TRP so of course they promote only those books which are good in quality. So I think Chetan Bhagat is doing very well marketing this is our belief only. Chetan Bhagat is the writer of 21st century, he is free to write any topic. He chooses the real world,which we can easily see around us. Even we can apply the theme of this story around us very easily. Sounds really interesting,waiting for Chetan Bhagat’s this book.
Thanking you.
kinjal patel
Respected sir,
I watch both video and I find that present time marketing is more important if we connected any other business. I am agreeing with that in literature marketing is very necessary now days. Because without marketing author can not become popular and success. We all know that Chetan Bhagat is very famous writer. His novels are not more than Rs.200 so many people can brought his novel. Second thing is his novel is not hard to read, hid novel is UN put down able.
‘Half Girlfriend’’ is very famous before it release. We know that news channels and news paper debates are going on. How far is it necessary in this process of ‘selling book’ to be politically, culturally, socially CORRECT? Yes I am agreeing with this point if his novel is not harmful to the reader. If the writer writes about bitter truths of society / if he tries to present ugly X-Ray image of society/culture, WILL HE BE ABLE TO SELL HIS BOOKS? Yes why we encourage such particular author whose are wrote on only good things about culture and society.
His new novel ‘Half Girlfriend’ critics criticize on title of the book. If we talk about his other novel like ‘3 Mistake of my life’ and ‘2 States’ which are also converted into movie and it’s also very famous. So we can say that he wrote on the only some topic and issues. So this is my vision about this topic.
Thank you………..
Saryu Baraiya
Respected sir,
I saw that both videos and I am very inspired with behaviour of Chetan Bhagat. As you say and I also noticed the same that he is criticise but then even he is very cool nd calm. He is clear in his vision. He is well aware about his need that what he want and what he wants to serve to the reader. What he thinks about readers of his books is totally right as per my thinking. Because now days it is time of multitasking and fast working. Youth of this century is very busy with own tasks and in their entertainment also. I think today's youth is hungry for entertainment and to stuck with a book till it is completed is too
difficult. Because now android phone is so cheap and so youth is mostly stuck with their phones. They use to play games, chatting, watching videos, apps and etc. So it is too difficult to keep this youth away from their phone and they have no passions to read a whole, long,narrative novel. So it is it self an achievement that youngsters are the biggest reader of Chetan Bhagat. So it means that it has something in it.
The another thing is that now youth use to like a life like fast food. Ready in two minutes and that mentality works on their personal life and relationships also. Now a days contract relationship are also
can be seen in society and in between youngsters. So 'TITLE' of this upcoming novel of Chetan Bhagat shows its relatedness with today's youngsters. In Relationship is become a status between friends and which boy or which girl has more girlfriend or boyfriend is shows particular person's so called "COOLNESS" among their group. So it is becoming a culture now a days. So here I can clearly add that Chetan Bhagat can read youngsters' minds and provide them what they want to like and what they read. We can call him literally "SHAKESPEARE OF NOW A DAYS". As all we know that Shakespeare is just a writer who is writing plays for performing it on
stage. But he is not as great as any other writer of his time at that time. He is writer for mass only not for class. Same thing we can clearly observe in Chetan Bhagat's case. Now the youth is mass and they use to read small novellas only because one point is that they are tired with a same book in some time and another point is they use to spend their time in other things like movies and games also. So Chetan Bhagat is easy to read for them and as if he writes novellas he is easy to read and complete, too. If a person is ok ok reader then also he/she can complete Chetan Bhagat's book in two days also. So they can speak about an English novel what they
read. As we know English is still dominating language in our India and English readers are more respected among the society also. What a reader is reading is not important but he/she is reading a whole book in English language is more important. So this type of pride youngsters can get with the help of Chetan Bhagat. So this point is also make him popular.
Another one thing is his novels are very easy to adept for movie. It also contains social and burning current issue also. So it is taking place also in youngsters' heart. And as all we known his books are usually in budget of youngsters' pocket money also. So we can easily
compare him with Shakespeare. May be it is possible that in future he will be a great figure of Indian English Literature like Shakespeare.
And if we try to look at his marketing skills then we have to salute him about it. He is master of it. But I think it is not bad thing at all. He is just make us aware about his books and writing. Any another decision is in our hand. So it depends on any individual person. And if we look at Chetan Bhagat about this thing then I personally feel that it is his right to do marketing for his books. I can't feel anything wrong in it.
At the end of my these points I like to add another one that is he is
disclosing any ugly part of society or political situation of India or anything on current, burning issue then we have to thank full to him that he is having that courage to show India, it's realness. I don't found anything wrong in it. I am thank full him about this is it is his hidden agenda behind his books, cause because of it I can able to find my own duties about everything and when everyone will follow his/her duty honestly, everything will settle down in whole the world.
Thank you.
Nidhi Jasani
Ranjan Velari
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Asmita Gond
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Neha Mehta
Pritiba Gohil
Respected Sir,
I watched both videos of Chetan Bhagat’s new controversial novel that is very popular in youngster. Chetan Bhagat is Indian writer who writes in English language. He is popular novel writer of India. As we all know that he is famous for his business skills. He is best in marketing for selling his novels and here is one example that Half Girlfriend Gets Over 5 Lakh Hits on YouTube that proves that hi is very popular. Because of him people starts reading English novels. He writes very short and appropriate sentences. They help those who are basic reader of English language.
But as a student of English literature I want to say that he never follows rules and regulations of writing. He never writes beyond his regular writing. He writes on current social issues but he never tries tragedy, satirical work or etc.
He helps basic reader but never appreciated by whom those are real masters or writer who knows that what is real literature is????
Thank You ...........
--
radhaghe...@gmail.com
lewade krupali
The critical argument is about most popular author,columanist,script writer,revolutional speaker 'chetan bhagat' and his upcoming novel ''Half girl friend''.He gave an advertisement on national newspaper that's why the question raise 'to love,to hate' chetan bhagat.The title of the novel seize the attention of the youth as well as controversial,because the title would not sound cevilized.In those add he also introduced the character and background of the novel,through this he urges the people to buy his book.so,here we can find the marketig strategies of him.Half a girlfriend is story about urban love story like none other.so here we can say that he knows that most of the people like to read love stories specially youth.He also portrayed language problems which faced by the protagonist.so we can say that story is ''true to life'' it may be happen with any ordinary person.
Shital Italia
Respected sir
As we all know that the Chetan Bhagat is the best writer in the Indian English history. Today the youth of India is the best market for him. However the many books by him are turned in to the movie so the Indian Bollywood is also the high demand for him.
The marketing become easy for him because of his popularity and the center of the youth as a main theme for his works. His all the works may represents the problem of the youth of the India and misinterpretation of the education system.
Come to your answer of the fifth question that and I m totally agree that misrepresentation of the society is also best selling for him. EXAMPLE, his book REVOLUTION 2020 is also the best selling book of him; in this book he represented the main three things that is the love, corruption and the ambition in the life. Even he has represented the currant education system that is running by the uneducated people, in this novel the character Gopal who does not have the knowledge of the engineering though he is the director of the engineering college.
There are many secrets behind his success.
As we studied in to the cultural study that he was a student of the best marketing institution.
Center is the youth of his all the works.
Single sitting reading of his works.
Hinduism is the center.
Thank you........
Jasoliya Vaishali
Jayshree Solanki
Nisha Dhiman
Daya Gohil
indian writter by chetan bhagat in book of love story . a character
of girl riya and boy madhav . the book is literature of the knows
thaat areal literary work of art a chetan bhagat.
chetan bhagat video a very comment a"nokari & sokari" .live
in a video comment .
a very fames
book in 2 states. in a present by real life.
>>> as a commodity. Literature is a product to be sold to the consumers. How
>>> far is it necessary in this process of ‘selling book’ to be politically,
>>> culturally, socially CORRECT? If the writer writes about bitter truths
>>> of society / if he tries to present ugly X-Ray image of society/culture,
>>> WILL HE BE ABLE TO SELL HIS BOOKS? If the answer is NO. Can we say that
>>> CB plays very safe in being politically, culturally, socially on the
>>> RIGHT
>>> side of the things? Is that the secret of his success? If NO. What else
>>> can be the secret KEY to unlock the secret of his stupendous success?
>>> The
>>> following FaceBook post can help in giving some pro or anti arguments.
>>> Mahendra
>>>
>>> 1 hr <https://www.facebook.com/mahendrajmeghani/posts/835006713176766> ·
Bhumi Joshi
Respected sir,
I think that writer must choose the word to reach readers heart and Chetan Bhagat knows it very well.He puts "right word at right place ".
His all novels covers the social & political problems of the society. As we all know that, he always criticise because of his controversy novels,though his behavior is very calm which I notice in video.
Chetan Bhagat writes ' as it is' means just because of this the image become lively image of the book in human nature - as per Dryden definition.
He does not follow the rules & regulations . We all know the theme about new book - 'Half girlfriend'.
In short, I want to say that Chetan Bhagat knows the marketing of book very well & also knows how to attract readers. And readers read him only for aesthetic pleasure & social awareness.
--
Goswami Gayatri
Respected sir,
For last one week there is on news channel comes news about Chetan Bhagat’s new novel “Half Girlfriend” and its marketing. Chetan Bhagat is the modern author. He has written many novels. His novels are so short that all people can read it within a single day. He uses very simple language in his every novels. In this time he becomes very famous writer of this new generation. His aim is to people read more and more novels. In this modern time where people don’t have time to read long novels where Bhagat writes short novels and encourage to the reader to read his novels.
Chetan Bhagat’s novel “Half Girlfriend” is the love story. It is love story between Madhav and Riya both love each other but Madhav cannot speak English well but Riya speaks English very well so Riya said to him that I’m your ‘Half Girlfriend’. Here in this novel Bhagat brings the issue of English language.
In this way he is doing his marketing of his Books. So here is my view about Chetan Bhagat’s novel “Half girlfriend”.
Thank you…
jinal parmar
Respected sir,
I have watched these two videos and it is regarding writing of Chetan Bhagat that he write novel for marketing. Chetan Bhagat considered as bookseller. Chetan Bhagat who is one of the modern writer and he always write about issue of society and about youngsters. His novels are so easy and so short that everybody can read easily and his using of language is not so tough so that everyone can get the idea of his writing.
Half Girlfriend is simple love story, in this story he tells about one boy Madhav who didn’t speak English well but his girl friend namely Riya speak well English. So she said to him that I’m your half girlfriend. “English is the new caste system. Half Girlfriend explore this aspect of our society today” said by Chetan Bhagat. This novel brings out of the issues related to the English in the country today. Half Girlfriend explores as the English as the new caste system.
Chetan Bhagat is one of the modern writer who has wrote some of the novels related to the issues of society. His novels are to short that readers like to read so much. He has earned his name among the youngsters that every youngster wants to only read of his novel. His books are not more than 200 rs. so all can buy it and read it, so this the way he doing marketing of his books. And became successful writer.
Thank you……..
sagar ladhva
I watch video of the youngest and populr author of
‘Chetan Bhagat’ wriet books of ‘’Half Girlfrienfd ‘’ . ’Half Girlfrienfd ‘’
Half Girlfriend is a romantic novel by chatan bhagat to be relesed in
October 2014.This book Genre of Fication & Love.Now in this time
This book is very usful of litirture in the socail revolution of Modarn
Time.In this novel uses of simapl and effective language.
”
The Novel of “Half Girlfriend’’ is type of the love story
Once upon a time these was a bihari boy called Madhav.He fell in
love with A girl called Riya.Madhav didn’t speak English well.Madhav
wanted a relationship.Riya wanted just friendship.Madhav didn’t.Riya
wanted just friendship.MadhavDidn’t .Riya suggest a compromise.
She agreed to be his half girlfriend.
This is novel of Chatan Bhagat was many rising of
opurtintue Of marketing.so the view about a book of “Half Girlfriend” .
Thank You…
Hitesh Galthariya
Respected sir,
Hitesh Galthariya
Thank You ................ 
Maitri Munjpara
Dilip Barad
Bhumi Joshi,
It is good to see that you have tried to connect Dryden’s definition of play with Chetan Bhagat’s general theme in his novels.
This is what is expected. You all have to read contemporary events, texts in connection with the literary texts and ideas in your syllabus. Thus we can strengthen the clarity of concepts and things can be understood in its proper perspectives.
Nikunj Bhatti
Dilip Barad
અિશ્વની ભટ્ટનો અંગ્રેજી અવતાર છે ચેતન ભગતરમેશ ઓઝા
11-08-2014
મધુ રાયની નવલકથા કરતાં અિશ્વની ભટ્ટની નવલકથા હજારગણી વધુ લોકપ્રિય છે અને દસગણું વધારે વેચાણ ધરાવે છે. અંગ્રેજીમાં આ જ થઈ રહ્યું છે. અિશ્વની ભટ્ટનો ગુજરાતી વાચકનો પુત્ર હવે અંગ્રેજી વાંચે છે જેની રસરુચિ પિતા જેટલી જ ટૂંકી છે એટલે તે પિતાની જેમ અિશ્વની ભટ્ટના અંગ્રેજી અવતાર ચેતન ભગતને વાંચે છે
UPSCની પ્રવેશપરીક્ષામાં હિન્દી અને અંગ્રેજીનો વિવાદ ચાલી રહ્યો છે ત્યારે કોઈ અંગ્રેજી પુસ્તકના પ્રકાશનની આખું પાનું ભરીને ઍડ્વર્ટાઇઝમેન્ટ આપવામાં આવે એ બદલાતા યુગનો સંકેત આપે છે. ફ્લિપકાર્ટ નામના ઑનલાઇન સ્ટોરે ચાર દિવસ પહેલાં “ટાઇમ્સ ઑફ ઇન્ડિયા”ના કવરપેજ પર ચેતન ભગતનાં પ્રકાશિત થઈ રહેલાં પુસ્તકોની એડ્વર્ટાઇઝમેન્ટ આપી હતી. “ટાઇમ્સ ઑફ ઇન્ડિયા” ઍડ્વર્ટાઇઝમેન્ટ માટે ભારતનું સૌથી મોંઘું અખબાર છે. એના પહેલા પાના પર ઍડ્વર્ટાઇઝમેન્ટ છપાવવા પાછળ ફ્લિપકાર્ટે ઓછામાં ઓછા ૮૦ લાખથી એક કરોડ રૂપિયા ખર્ચ્યા હશે. આ તો મુંબઈ શહેરની વાત થઈ. બીજાં મહાનગરોમાં કરવામાં આવેલી જાહેરખબરોનો ખર્ચો જોડો તો ફ્લિપકાર્ટે ત્રણેક કરોડ રૂપિયા ખર્ચ્યા હોવા જોઈએ. ચેતન ભગતની પ્રકાશિત થઈ રહેલી અંગ્રેજી નવલકથા ‘હાફ ગર્લફ્રેન્ડ’ની ઓછામાં ઓછી ૩૦ લાખ નકલ વેચાય તો જ ઍડ્વર્ટાઇઝમેન્ટનો ખર્ચો પોસાય અને એટલી પહોંચ આજે અંગ્રેજી પલ્પ લિટરેચરે મેળવી લીધી છે એમ આ ઍડ્વર્ટાઇઝમેન્ટ સૂચવે છે.
ગુજરાતી સાહિત્યમાં પ્રશિષ્ટ સાહિત્ય અને લોકપ્રિય સાહિત્ય એવા બે પ્રકાર છે. લોકપ્રિય સાહિત્યકારોને સાહિત્યકાર માનવામાં આવતા નથી, કારણ કે તેમનું સાહિત્ય અભિજાત હોતું નથી પરંતુ ઘટનાપ્રચુર સ્થૂળ હોય છે. તેમના ભાષાકર્મમાં એ બારીકી અને સૌંદર્ય નથી હોતાં જે શિષ્ટ સાહિત્યની કૃતિઓમાં જોવા મળે છે. એક વાર લોકપ્રિય ગુજરાતી સાહિત્યકાર અિશ્વની ભટ્ટે આ લખનારને કહ્યું હતું કે તેમની નવલકથાઓ દળદાર હોય છે એનું એક કારણ ભાષા સાથે કામ લેવાની આવડતનો અભાવ છે. જે વાત મધુ રાય ૧૦ પાનાંમાં કહી શકે એ કહેવા માટે મને (અિશ્વની ભટ્ટને) ૫૦ પાનાંની જરૂર પડે છે અને એ પછી પણ એ સૌંદર્ય તો હોતું જ નથી જે મધુ રાયના ગદ્યમાં જોવા મળે છે. અિશ્વની ભટ્ટ નિખાલસતા માટે જાણીતા હતા, પણ બીજા લોકપ્રિય સાહિત્યકારો પોતાને ઊતરતા સાહિત્યકાર માનતા નથી અને સાહિત્યજગતમાં વિવેચકો દ્વારા કરવામાં આવતી તેમની ઉપેક્ષા કે ટીકા માટે નારાજ છે.
લોકપ્રિય સાહિત્યમાં કથાવસ્તુ સ્થૂળ હોય છે. લેખકો પાત્રોના આંતરજગતમાં પ્રવેશી શકતા નથી, પાત્રો બ્લૅક ઍન્ડ વાઇટ(સારાં અને નરસાં)માં વહેંચાયેલાં હોય છે, પાત્રોના ગ્રે એરિયાને તેઓ પકડી શકતા નથી, ભાષાકર્મમાં બારીક સૌંદર્ય હોતું નથી, ગદ્ય સપાટ હોય છે અને સમસામયિક પ્રશ્નોને તેઓ ઇંગિતો દ્વારા સ્પર્શી શકતા નથી. જે વાચકો શિષ્ટ વાંચન માટે સજ્જ નથી તેમને આવું સાહિત્ય વધારે રુચે છે અને માટે લોકપ્રિય સાહિત્ય લોકપ્રિય હોય છે. કેટલાક વિવેચકો તો આગ્રહ રાખતા હોય છે કે લોકપ્રિય સાહિત્યકારોને સાહિત્યકાર નહીં પણ લેખક તરીકે ઓળખાવવા જોઈએ. લેખક અને સાહિત્યકારમાં ફેર છે. દરેક લેખક સાહિત્યકાર હોતો નથી. જગતભરમાં જનસામાન્યની વાંચનની જરૂરિયાત હોય છે અને લોકપ્રિય સાહિત્યકારો એ જરૂરિયાત પૂરી પાડે છે. પ્રાચીન અલંકારશાસ્ત્રમાં પણ ભાવકની સજ્જતાના આધારે ત્રણ પ્રકાર બતાવવામાં આવ્યા છે. ક્લાસ અને માસનો ભેદ દરેક યુગમાં અને દરેક સમાજમાં જોવા મળે છે. કાળનો ચાળણો એવો હોય છે જે વખત જતાં નબળી કૃતિને ચાળી નાખે છે. સંસ્કૃત ભાષામાં પણ નબળું સાહિત્ય સર્જાતું હશે, પણ એને કાળના ચાળણાએ ચાળી નાખ્યું એટલે આજે એ સંઘરાયેલું મળતું નથી. આપણી ભાષાની વાત કરીએ તો એક જમાનામાં જે સાહિત્યકારો લોકપ્રિયતામાં ઊપડ્યા ઊપડતા નહોતા તે આજે ખોવાઈ ગયા છે.
ભાવકભેદ અને સર્જકતાનો ભેદ તો ચિરંતન રહેવાનો છે, પણ જ્યારે ભાવકની સંખ્યાના આધારે નબળું સર્જન સર્જકતાનું સ્થાન લેવા માંડે અથવા અ-સાહિત્ય સાહિત્ય તરીકે સ્થપાવા માંડે ત્યારે એ ચિંતાનો અને ઊહાપોહનો વિષય જરૂર બને છે. ભારતીય અંગ્રેજી સાહિત્યવિશ્વમાં ચેતન ભગત નામના અ-સાહિત્યકાર સાહિત્યકાર તરીકે સ્થપાઈ રહ્યા છે એ વિશે વ્યાપક ચર્ચા થઈ રહી છે. ભારતીયો દ્વારા અંગ્રેજી ભાષામાં સાહિત્યસર્જનની શરૂઆત ૧૯૩૦ના દાયકાથી થઈ હતી. મુલ્કરાજ આનંદ, રાજા રાવ અને આર. કે. નારાયણ પહેલી પેઢીની સર્જકત્રિપુટી હતી. એમ તો બંકિમચંદ્ર ચૅટરજીએ છેક ૧૮૬૪માં ‘રાજમોહન્સ વાઇફ’ નામની નવલકથા અંગ્રેજીમાં લખી હતી, પરંતુ એ એવી એકલી ઘટના હતી. ભારતીય અંગ્રેજી સાહિત્ય-સર્જનની શરૂઆત તો ૧૯૩૦ પછી જ થાય છે. મુલ્કરાજ આનંદ, રાજા રાવ, આર. કે. નારાયણ, ખુશવંત સિંહ, કમલા દાસ, ગીતા મહેતા, સલમાન રશ્દી, ફારુખ ધોંડી, અમિતાવ ઘોષ, અરુંધતી ઘોષ, ઉપમન્યુ ચૅટરજી, અનીતા દેસાઈ, કિરણ દેસાઈ, જુમ્ફા લાહિરી, વિક્રમ સેઠ, કિરણ નગરકર, રોહિંગ્ટન મિસ્ત્રી, રસ્કિન બૉન્ડ, શશી થરૂર અને વિદેશી ભારતીયમાં વી. એસ. નાયપૉલ વગેરે ભારતીય અંગ્રેજી સાહિત્યનાં મહત્ત્વપૂર્ણ નામ છે.
એક વાત તો સર્વસ્વીકાર્ય છે કે ભારતીય ભાષાઓમાં લખાતા સાહિત્યની તુલનામાં અંગ્રેજીમાં લખાતું ભારતીય સાહિત્ય ઘણું નબળું છે. આઠ દાયકાના અંગ્રેજી સાહિત્ય-સર્જનમાં એવી આઠ કૃતિ માંડ મળશે જેની કાળના ચાળણામાં ચળાવાની શક્યતા ઓછી છે. ભારતીય અંગ્રેજી સાહિત્ય નબળું હોવા માટે ઘણાં કારણો છે જેમાં મુખ્ય કારણ મૂળિયાંના અભાવનું છે. અંગ્રેજીમાં વિચારનારાઓ અને લખનારાઓ ભારતીય પરિવેશ(લોકાલ)માં અને પાત્રોમાં પ્રવેશી નથી શકતા જેટલા તેમની વચ્ચે રહેનારાઓ, તેમની ભાષામાં વિચારનારા અને લખનારા ભારતીય ભાષાકીય સાહિત્યકારો પ્રવેશી શકે છે. જે અનુભૂતિના અંદરના ઊંડાણમાંથી નથી આવતું એ નબળું હોય છે એમ કાવ્યશાસ્ત્ર કહે છે. એટલે જ ભારતીય અંગ્રેજી સાહિત્યકારો સાહિત્ય-વિવેચન નથી કરતા. જયપુર લિટરરી ફેસ્ટિવલમાં ભારતીય અંગ્રેજી સાહિત્યની ગુણવત્તા વિશે વાત કરવાનું ટાળવામાં આવે છે. કૃતિવિવેચન પણ થતું નથી.
એકંદરે ભારતીય અંગ્રેજી સાહિત્ય ચિરંજીવિતાના સંકટનો સામનો કરી રહ્યું છે એમાં ચેતન ભગત સાહિત્યકાર તરીકે સ્વીકૃતિ પામે અને સ્થપાય એ આઘાતજનક છે. આ યુગ માર્કેટિંગ અને મીડિયોક્રિટીનો છે જેમાં માર્કેટિંગ દ્વારા ઓછું કૌવત ધરાવનારા મીડિયોકરો આઇકન તરીકે સ્થપાય છે. ચેતન ભગત સાહિત્યના ઉદાર ગજથી માપો તો પણ સાહિત્યકાર ન કહેવાય એવા લેખક છે. ૨૦૦૪માં તેમણે તેમની પહેલી નવલકથા ‘ફાઇવ પૉઇન્ટ સમવન’ લખી ત્યારે તેમને કોઈ પ્રકાશક મળતો નહોતો. એક ડઝન પ્રકાશકોએ તેમને કહ્યું હતું કે તેમણે નવલકથાના નામે જે લખ્યું છે એ એક સ્થૂળ અને સપાટ વાર્તા છે જે સરળ અંગ્રેજીમાં લખાઈ છે. તેમની કૃતિમાં જો કોઈ ગુણ છે તો એ બાળવાર્તા જેવી સરળતાનો છે. છેવટે તેમને એક પ્રકાશક મળી ગયો અને પછી તેઓ જે રીતે ઊંચકાયા એ ઇતિહાસ છે. ટીકાકારો ચેતન ભગતને અંગ્રેજી સાહિત્યનાં રાખી સાવંત તરીકે ઓળખાવી રહ્યા છે.
અંગ્રેજી ભાષામાં સ્થૂળ અને સપાટ વાર્તા સાહિત્યકૃતિ તરીકે અને ચેતન ભગત સાહિત્યકાર તરીકે આટલી ઝડપથી અને આટલા પ્રમાણમાં કેમ સ્થપાયા એની સામાજિક મીમાંસા થવી જોઈએ. અંગ્રેજી અનેક દેશોમાં વસતા લોકોની સ્વાભાવિક પહેલી ભાષા છે એટલે એમાં માતબર અમર સાહિત્ય સર્જાયું છે. એ સાહિત્ય એટલું અમર છે કે જગતની અનેક ભાષાઓમાં એના અનુવાદો થયા છે. એ પછી સંસ્થાનવાદી યુગમાં સંસ્થાનોમાં વસ્તી ભદ્ર વર્ગની દેશી પ્રજા અંગ્રેજી અપનાવવા લાગી અને ૧૯મી સદીના અંતભાગમાં દેશીઓ દ્વારા લખાયેલું અંગ્રેજી સાહિત્ય પ્રકાશિત થવા લાગ્યું. આગળ કહ્યું એમ તેમનું સાહિત્ય અનુભૂતિગત નથી એટલે એમાંનું બહુ ઓછું સાહિત્ય ટકી શકે એવું છે એ જુદી વાત છે. દેશી અંગ્રેજી સાહિત્યકારોની કૃતિઓનો જે ભાવક વર્ગ હતો એ પણ પાછો અભિજાત ભદ્ર હતો એટલે એની રસરુચિ કેળવાયેલી હતી. મુલ્કરાજ આનંદનો ભારતીય વાચક શેક્સપિયર વાંચી શકતો હતો અને સલમાન રશ્દીનો વાચક ગૅબ્રિયલ ગાર્સિયા માર્કેઝને વાંચી અને માણી શકે છે.
સમાજચક્ર બદલાતાં હવે નવી સ્થિતિ પેદા થઈ છે. હવે જેની અભિજાત રસરુચિ નથી એવા સામાન્ય માણસે અંગ્રેજી ભાષાને સમજી શકવાની હદે અપનાવી લીધી છે. તે વ્યાકરણદુક્ટ ન હોય એવું અંગ્રેજી વાંચી, લખી અને બોલી શકે છે; પણ તેની રસવૃત્તિ એટલી કેળવાયેલી નથી કે તે શેક્સપિયર કે માર્કેઝને માણી શકે. આવું જ થોડા દાયકાઓ પહેલાં આપણી ભાષામાં થયું હતું અને હજી આજે પણ એ પ્રક્રિયા ચાલુ છે. આપણી ભાષાનો નવશિક્ષિત વર્ગ સામાજિક રીતે નીચલા થરમાંથી આવતો હતો જેની આગલી પેઢી નિરક્ષર હતી. વાંચનવિશ્વમાં નવા ઉમેરાયેલા નવશિક્ષિત વાચકને ગુજરાતી વાંચતાં તો હવે આવડતું હતું, પણ તેની રસવૃત્તિ એટલી હદે કેળવાયેલી નહોતી કે તે સુરેશ જોશીને માણી શકે. આ નવશિક્ષિત વાચકની તેની ભાવનક્ષમતા અનુસારના વાંચનની જરૂરિયાત હતી જેમાંથી આપણે ત્યાં લોકપ્રિય સાહિત્યનો ફાલ આવ્યો હતો. મધુ રાયની નવલકથા કરતાં અિશ્વની ભટ્ટની નવલકથા હજારગણી વધુ લોકપ્રિય છે અને દસગણું વધારે વેચાણ ધરાવે છે. અંગ્રેજીમાં આ જ થઈ રહ્યું છે. અિશ્વની ભટ્ટનો ગુજરાતી વાચકનો પુત્ર હવે અંગ્રેજી વાંચે છે જેની રસરુચિ પિતા જેટલી જ ટૂંકી છે એટલે તે પિતાની જેમ અિશ્વની ભટ્ટના અંગ્રેજી અવતાર ચેતન ભગતને વાંચે છે.
ચેતન ભગતની પ્રચંડ સફળતાનું રહસ્ય હવે સમજાઈ ગયું હશે. ભારતની તમામ ભાષાઓમાં પોતપોતાના અિશ્વની ભટ્ટો હતા અને છે. હવે તેમના વાચકોના વારસદારોએ અંગ્રેજી ભાષા અપનાવી લીધી છે, પણ રુચિમર્યાદા હોવાને કારણે તેમણે અિશ્વની ભટ્ટોના કાઉન્ટરપાર્ટ ચેતન ભગતને અપનાવ્યા છે. કલ્પના કરો કે ભારતની વિવિધ ભાષાઓમાંથી કેટલા વાચકો ઉમેરાયા હશે કે ફ્લિપકાર્ટને “ટાઇમ્સ ઑફ ઇન્ડિયા”માં આખું પાનું ભરીને ઍડ્વર્ટાઇઝમેન્ટ આપવાનું પોસાય. પ્રારંભમાં કહ્યું એમ આ બદલાયા યુગનો સંકેત છે.
મેં અનેક વાર કહ્યું છે કે ભારતીય સમાજમાં અત્યારે પરિવર્તનનો રેંટ ચાલી રહ્યો છે જેમાં જે પ્રજા સદીઓથી નીચે દબાયેલી હતી એ હવે ઉપર આવી રહી છે. આધુનિક અને સાર્વત્રિક શિક્ષણ, જાગૃતિ તેમ જ લોકતંત્રનું આ પરિણામ છે. ઉપર આવેલા આ નવશિક્ષિત સમાજની રસરુચિ હજી કેળવાઈ નથી અને એમાં દાયકાઓ લાગશે. માટે જ શિક્ષણશાસ્ત્રીઓ શિક્ષણ અને કેળવણીમાં ભેદ કરે છે. શિક્ષણ ઝડપભેર પ્રાપ્ત કરી શકાય છે, પણ કેળવાતાં વાર લાગે છે. દેશના નવશિક્ષિત વર્ગની હજી પૂરી કેળવણી થઈ નથી એટલે આ સંક્રાન્ત સમયમાં ચેતન ભગતો રાજ કરી રહ્યા છે જે રીતે ગુજરાતીમાં લોકપ્રિય સાહિત્યકારોએ રાજ કર્યું હતું અને આજે પણ કરી રહ્યા છે. પહેલાં શિક્ષણ અને પછી કેળવણીની પ્રક્રિયા પૂરી થતાં સો વર્ષ તો જશે જ અને ત્યાં સુધી રાખી સાવંતો અને ચેતન ભગતો સર્જક તરીકે પૂજાતાં રહેશે.
સૌજન્ય : લેખકની ‘નો નૉન્સેન્સ’ નામક કટાર, “ગુજરાતી મિડ-ડે”, 09 અૉગસ્ટ 2014
Dilip Barad
(Excuse typos -Sent from smart phone SN2)
Dear All,
We have viewed two TV discussions on Chetan Bhagat’s new novel ‘Half Girlfriend’
If you haved missed the class or were not able to listed properly because of poor audio quality, click on these links to listen it again:
https://www.youtube.com/watch?v=ERB_IXlgPJ8
https://www.youtube.com/watch?v=uziPeBxm3yU
This blog can also be helpful to you to frame your opinion: http://dilipbarad.blogspot.in/2014/01/chetan-bhagat-writer-prof-om-juneja.html
You are supposed to give your opinion on Chetan Bhagat Phenomenon in Indian English Literature.
Sem 1:
You can view Chetan Bhagat as Dryden views Shakespeare in comparison to Ben Johnson and other writers. He was able to see some merits along with demerits in Shakespeare. It will be an exaggeration if we say that Chetan Bhagat will be remembered as Shakespeare of India (in a sense that Shakespeare was popular dramatist with little critical acclaim in his days).
Sem 3:
Along with above given point, you can view it as fourth goal of Cultural Studies i.e. ‘Cultural Studies analyzes not only the cultural work, but also the means of production.”
How marketing has become important for selling literature?
Literature as a commodity.
Literature is a product to be sold to the consumers.
How far is it necessary in this process of ‘selling book’ to be politically, culturally, socially CORRECT?
If the writer writes about bitter truths of society / if he tries to present ugly X-Ray image of society/culture, WILL HE BE ABLE TO SELL HIS BOOKS?
If the answer is NO. Can we say that CB plays very safe in being politically, culturally, socially on the RIGHT side of the things?
Is that the secret of his success?
If NO. What else can be the secret KEY to unlock the secret of his stupendous success?
The following FaceBook post can help in giving some pro or anti arguments.
1 hr ·
I had heard a little about Chetan Bhagat and was curious to learn something about the man. So I picked up his latest paperback novel Revolution 2020. The blurb informed me that his four previous best-selling novels had sold five million copies. They had been adapted into Bollywood films. The New York Times has called him the “biggest selling English language novelist in India’s history.” Time magazine named him as one amongst the “100 Most Influential People in the World”.
My curiosity increased. I chanced to see excerpts from an interview with him by Swati Daftaur. Therein Bhagat tells us why his books work so well:
“It’s because I write about real people. I don’t use big complicated words. And that makes it easy to read them, even for people who aren’t really readers. The younger generation is surrounded by the Internet and video games. But somehow, my books make them read. I try to incorporate a little of everything. A message, a story, humour…but make it so that it’s a pleasure to read at the same time.
“I write in simple, straightforward English, the kind that is easy for a beginner reader to read and understand, to enjoy. I’m not eloquent and I don’t write long, complicated sentences. When a child wants to read a book he can understand, a book that improves his English but doesn’t overwhelm him, he picks my books.
“There is so much criticism. But I think it’s good, it keeps me from getting big-headed. The one thing that does bother me is when people attack my readers. That isn’t fair. Though I’ve never claimed to be a highbrow literary writer, reading my books doesn’t automatically make someone lowbrow and unintelligent. I think most of the criticism also stems from the fact that for a long time, literature had always been sort of like a closed club. My books open up reading to everyman.“There lies a little message from Chetan Bhagat for not only many of our writers but also for journalists: let us strive to open wide the gates of the closed club and let a billion readers bloom.
(Written on 8th Dec. 2011)
https://www.facebook.com/mahendrajmeghani
--
jayshree kunchala
Respected sir,
Context about Chetan Bhagat he was best seller Indian English Writer. Arena of literature we think about literature means something classic related traditional but work of Chetan Bhagat was write his novel unexpected way.
His best writing skill shows in his book and the way his book selling was very interesting way and history are follows trends of 21 century and his novel pages near 300 pages and un put downebal book and cost around 150 to 200 rupees. So it is a follow structure of 21 st century young generation. His one by one novel converted into movies so it is best marketing of it next novel.
He choose subject of novel connected with you young generation ‘five point someone’ converted in to movie ‘3 Idiot’, ‘three mistake in my life’ converted into ‘kapocche’ and 2 states also. ‘Half girlfriend’ also may be sure converted into movie.
In his novels he shows light on systematic fault in religiously, education, and social problems face every young generation and he also gave solution of problem.
The way he marketing his book and the way he invited critic to criticize his work because people in right way know about work.
He discussed with critic on live TV channel. The way author writes in his work his own personal intention and throughout this discussion people reached real intention not only interpretation.
I was read his all novel and also exited to read half girlfriend.
milan parmar
devangana upadhyay
Respective sir,
I was shown that video of Chetan Bhagan. In my point of marketing is playing very important role in selling Literature. Today’s world is known as digital. Movie is visual form of literature. it popular than literature. so it is necessary to selling literature.
Generally literature is not a product to be sold to the consumers, but now a day’s it has to sell, because today marketing is become very powerful in every field. If literature wants to stand among this multinational and digital world it must have to become product of sold to consumers.
If ‘selling book’ to be political, cultural and social both possibilities are there good or bad. Literature is mirror of the society it has to show bad and good parts of society. Literature has to make good relation with reality it means it has to deal with reality of society and human life. Literature is show purity. If literature started to deal with political, culture, and social prejudice it is not good for society and human being. So it is necessary ‘selling book’ but it should be objective.
Of course if writer writes about bitter truth of Society and present ugly X-Ray image of Society he is able to sell his book because it is writer’s duty to represent reality of society if it is good or bad.
· Chetan Bhagat is writing about yang generation.
· He is using very simple English language.
· He is writes about problem of yang India.
· His novel is very short.
· He is very good book seller.
· He is very active in social media.
According to me, these are secret of his success
Thank you,
--
bhatt urvi
Respected sir,
I saw both videos, as we know that Chetan Bhagat is the student of marketing. So he knows that how successful market based on literature. In his all works we see that YOUTH is in the center. Hinduism is also there in his novel. His novel is written in short form and easy language, so anyone can read. And his novel prize is between 100 and 150 rupees, so anyone buy it. To answer of your 6th question I would like to say that in his all works we may find ambition and problem of the youth, corruption in educational level, reality of politics etc. though he able to sell his books. His all novels are become very famous and also turned on movie form. As we know that his up coming novel Half Girlfriend is becomes issue now days that hoe he represent the youth in this novel. Let’s see that how his novel Half Girlfriend is getting success like his other works.
Thank you…………..
radhaghe...@gmail.com
>
>
> Dear All,
>
>
> We have viewed two TV discussions on Chetan Bhagat’s new novel ‘Half
> Girlfriend’
>
>
> If you haved missed the class or were not able to listed properly because of
> poor audio quality, click on these links to listen it again:
>
>
> <https://www.youtube.com/watch?v=ERB_IXlgPJ8>
>
>
> <https://www.facebook.com/mahendrajmeghani/posts/835006713176766> 1 hr ·
Sejal Chauhan
Arati Maheta
burning and debated in the society with great thing like these
When there was a great debate on Education he published his book Five points someone. When there was a problems of Babri masjid h published book like Three Mistakes of my life and he well described the things of politics.When there was a problems of corruption which was very debated and he published the book like Revolution 2020 which tells very well about corruption, love and ambition.When there was the debate on the business of call center he published his book like One night @ call center. His most of books are turned in movies and this all movies are talks about social burning issues and it become interested and good movie that small child can also understand his intention.
And at last this book Half girl friend is talking about the problems of the English some one can speak well some one cant and this issues is become like speed breaker in the relation like which become in Madhav and Riya's case 
Drashti Dave
First of all I want to say that generally literary
writer are not as much popular in literature. But if we talk about
Chetan Bhagat than we can say that young generation very well know him
because of his writing style.
As we all know that he is the student of
marketing and that's why he know how to publish book. For him we can
say that he is " Rebellious writer" his book is about common
things.There are many views about his upcoming book 'Half Girlfriend'.
Now I am giving the answers of the question.
First in cultural studies class we discussed about "Chetan Bhagat and
his market" this below points are the ans. of that question how
price of the novel is around 175 or 200 rs. - narrative style:simple,
friendly, under stable to all, - language is very simple, - shorter in
length, - one of the most important thing is he selling his book
through Social media and others sites..So marketing has become
important..
When we are in sem.2 one day Mr. Om
Juneja was talk about Chetan Bhagat and his narrative technique that
time he said that Chetan Bhagat used supernatural character in his
novel For example:- One night @ the call center.
So it is also an important point of his
success. Now the question is If the writer writes about bitter truths
of society Will he be able to sell his books? In my opinion gave
particular ans. is complex because is the writer wrote bitter truth of
society means any situation political, cultural, economical etc. that
time some people are against the writer and he will not be able to
sell his book.
Cultural milieu, marketing
of text and many things are connected with this so all that things is
secret of his success..
Thank you for giving
opportunity to think about that direction.. Here I include one old
article is about Chetan Bhagat written by Sanjay Vora...
On 8/13/14, bhatt urvi <bhatt....@gmail.com> wrote:
> *Respected sir,*
>
> * I saw both videos, as we know that Chetan
> based on literature. In his all works we see that YOUTH is in the center.
> Hinduism is also there in his novel. His novel is written in short form and
> easy language, so anyone can read. And his novel prize is between 100 and
> 150 rupees, so anyone buy it. To answer of your 6th question I would like
> to say that in his all works we may find ambition and problem of the youth,
> corruption in educational level, reality of politics etc. though he able to
> sell his books. His all novels are become very famous and also turned on
> movie form. As we know that his up coming novel Half Girlfriend is becomes
> issue now days that hoe he represent the youth in this novel. Let’s see
> that how his novel Half Girlfriend is getting success like his other
>
> *
> Thank you…………..*
>>>> as a commodity. Literature is a product to be sold to the consumers.
>>>> How
>>>> far is it necessary in this process of ‘selling book’ to be
>>>> politically,
>>>> culturally, socially CORRECT? If the writer writes about bitter truths
>>>> of society / if he tries to present ugly X-Ray image of
>>>> society/culture,
>>>> WILL HE BE ABLE TO SELL HIS BOOKS? If the answer is NO. Can we say that
>>>> CB plays very safe in being politically, culturally, socially on the
>>>> RIGHT
>>>> side of the things? Is that the secret of his success? If NO. What else
>>>> can be the secret KEY to unlock the secret of his stupendous success?
>>>> The
>>>> following FaceBook post can help in giving some pro or anti arguments.
>>>> Mahendra
>>>>
>>>> 1 hr <https://www.facebook.com/mahendrajmeghani/posts/835006713176766>
>>>> ·
>>>>
>>>>
drashti mehta
Respected Sir,
As we have studied in SEM 2, in Cultural studies about Marketing and publishing any work of art, About Hawthorn and his Market, and about Chetan Bhagat and his Market. Here we can see how Flipkart is helping him and how the advertisement is shown in the news paper ‘The Times of India’ .It shows Chetan Bhagat’s success. In contemporary time when nobody is interested in reading lengthy books, everyone is interested in sms language; he is getting success to make people interested towards reading.
Well there is debate about a title Half a Girlfriend, means what? Now a days when Hindi English issue is going on, the novel became most interesting as in it also there is a girl and boy having same problem of language. He has followed a pattern with his books by naming the protagonists after Lord Krishna Hari, Shyam, Govind and now Krishna, and now Madhav…
And yes, as he himself says he writes about real people, about truth, their problems and he doesn’t use complicated words, he says that as youngsters are surrounded by internet and videogames, he also uses these tools for advertisement. It is good to see that his main target is younger generation. In this Guajarati article he is talking about:
ગુજરાતી સાહિત્યમાં પ્રશિષ્ટ સાહિત્ય અને લોકપ્રિય સાહિત્ય એવા બે પ્રકાર છે. લોકપ્રિય સાહિત્યકારોને સાહિત્યકાર માનવામાં આવતા નથી, કારણ કે તેમનું સાહિત્ય અભિજાત હોતું નથી પરંતુ ઘટનાપ્રચુર સ્થૂળ હોય છે. તેમના ભાષાકર્મમાં એ બારીકી અને સૌંદર્ય નથી હોતાં જે શિષ્ટ સાહિત્યની કૃતિઓમાં જોવા મળે છે.
Here he also talks about different kinds of readers.
લોકપ્રિય સાહિત્યમાં કથાવસ્તુ સ્થૂળ હોય છે. લેખકો પાત્રોના આંતરજગતમાં પ્રવેશી શકતા નથી, પાત્રો બ્લૅક ઍન્ડ વાઇટ(સારાં અને નરસાં)માં વહેંચાયેલાં હોય છે, પાત્રોના ગ્રે એરિયાને તેઓ પકડી શકતા નથી, ભાષાકર્મમાં બારીક સૌંદર્ય હોતું નથી, ગદ્ય સપાટ હોય છે અને સમસામયિક પ્રશ્નોને તેઓ ઇંગિતો દ્વારા સ્પર્શી શકતા નથી. જે વાચકો શિષ્ટ વાંચન માટે સજ્જ નથી તેમને આવું સાહિત્ય વધારે રુચે છે અને માટે લોકપ્રિય સાહિત્ય લોકપ્રિય હોય છે.
Means what kind of writer is Chetan Bhagat? He is popular writer among people. And so, he is successful as Salmaan Khan and Narendra Modi, as said in that video and there is no doubt. Because he writes what actually people wants to read, and so he is successful as a novelist.
Thank you.
Riddhi Jani
Poojaba Jadeja
Literature is a product to be sold to the consumers.
If the writer writes about bitter truths of society / if he tries to present ugly X-Ray image of society/culture, WILL HE BE ABLE TO SELL HIS BOOKS?
If the answer is NO. Can we say that CB plays very safe in being politically, culturally, socially on the RIGHT side of the things?
Is that the secret of his success?
If NO. What else can be the secret KEY to unlock the secret of his stupendous success?
Krutika Zala
GOHIL NAMRATA
Ideal Sir,
I have viewed both videos which based on TV discussions on Chetan Bhagat’s new novel ‘Half Girlfriend’. As we know that he regards 21st century’s famous novelist like a Shakespeare of his time. The word ‘Famous’ which correlates person, things and new idea are also exists in controversy.Nowadays, his New Product of Literature: ‘Half Girlfriend’ becomes a biggest controversial matter in Media. As we viewed on video that Chetan Bhagat have faced criticism by face to face communication on news channel. Though, he gave all answers to critics and anchor of the channel in gentle. All novels of him includes in Popular Culture. Because his novels concerns about common people’s day to day life, including Youth. He makes it easy to read not only higher educated people but it can also less educated people to understand easily. Here, we can apply it as forth goal of Cultural Studies. Chetan Bhagat regards a successful writer in present because he preserves the choice of reader by the product of literature. Because his novels relate:
1) Youth at the centre
2) Price: 100-150
3) Shorter in length
4) Narrative style: simple, conversational, young-friendly
5) Hindutva etc.
The product of literary form has become important part for selling in Market. It has direct connection to be Politically, Culturally, and Society. Yes, those elements play a vital role to sell a product in market. If the writer writes about bitter truths/reality of society then writer will be put in difficult situation. Maybe his work will be rejected. It shows hegemony and it control to something by apply rules and regulation of product. But writer have also power to give justice of his idea by literary work. So he would try to create the work in different way. For example: Swift’s ‘Gulliver Travels’, it assumption of that time as a Classic Novel for children. But it says a bitter reality of political, culture and society of that time. Here, satire says to use by intellectuality of author in different. So it was not became barrier to sell of the novel. The role of political, culture and society were not affected to his Market. Chetan Bhagat also makes a satire in his work but he regards good for his work to express a reality of life. His novels are still runs successfully in market. His literary work is not face a problem for existence in society. As always his novel ‘Half Girlfriend’ also will be keeping the tradition of run successfully in market. In short, Chetan Bhagat includes as popular writer in present. His former novel: ‘Two States’ becomes a form of movie also. His literary works gives not only happiness but also gives knowledge of life by giving the present situational examples of life. He tries to justify his idea in any way by his work of novels. I hope that his new novel ‘Half Girlfriend’ will be interesting for reader to give knowledge and also in satire for younger generation.
Thank You………
lajja bhatt
khanjaniba gohil
Respected Sir,
As the suggested topic is about today’s famous writer or the new established writer so we can talk about Chetan Bhagat. Obviously I am also one the fan of his writings. Actually I like his writings just because of it is easily available in market, it is selling in reasonable price and most important thing is that it is very much interesting just because of its subject matter or issues which bounds all nations in one thread.
If we talk about his book’s marketing, then we should know that “What is fact in his book?” or “Why it has demand?” Usually what happens that, we get a time to watch a television but we may avoid reading some books which are the part of the literature or of our life? In Chetan Bhagat’s books I found so many plus points, so that I refer to his book many times, although I don’t have any book of Shakespeare. For me Shakespearean book has so high tone of language and I couldn’t understand it with few days.
Chetan Bhagat used to go in shopping malls just for the promotion of the books, that is not only the reason and we don’t want such a marketing of his books. Especially for students it is not needed but if some people get in attraction to his book by the marketing then we should think about the logic behind the marketing of the book. In previous session I have listened that
“SARI NOKARI AND SARI CHOKARI”.
Another thing is that if his books are written into Hindi language only then we can easily measure that it may happen that no one of other country person can read his books. Usually we are thinking that in India if we will start speak in English or if we will give more importance to this universal language.
Thank you sir, the content is remaining with more clarification. But I will try to give again in reply with more effective conclusion.
radha ghevariya
Respected sir,I recived this message and shaw the video.Chetam bhagat is 21st century best well know author and writer.I watched both videos of chetan bhagat novel half girlfrand.this is very popular novel in this 21st century for youngstar people.The novel 'Halfgirlfrind' main theme is the bihari boy madhav and delhi girl riya.Riya is speacking in english languge.The controvercial fall in love between them.Than,Riya can speaking in english but madhav cannot speak them.In 21st century the english language is very popular and importance in this world.The book'halfgirlfrind' chetan bhagat creat the reality of life and at present situation of society.The novel is not only entertainment but also good and evil message for our society.I think also good message in 21st century....Thank you sir,
-------- Original message --------
From: Dilip Barad <dilip...@gmail.com>
Date: 06/08/2014 17:12 (GMT+05:30)
To: eng_d...@googlegroups.com
Dave Nimesh
Respected sir,
Thank you very much for bringing into discussion very current issue of Chetan Bhagat.
Sir recently I have read Bhagat’s novels One Night @ the Call Center and Five point someone. and also watch both of his videos.
While reading his novels I realize his great strength of story telling/narrative technique. Theme of his novels are largely based on Young Generation of India.Characters in the novel One Night @ the Call Center like Shyam, Varun, Military uncle,Priyanka, Esha and Radhika are LIFELIKE. In one or the another way we can compare ourself with the characters.stories of his novels are very common, it comes from our routine life but it is Bhagat’s creativity and way of presentation that makes it more interesting.
It is exaggeration to call him Shakespeare of our time but now a days he is one of the most popular English writer in our country. The reason is that when we read English or American literature it becomes difficult for all the readers to understand that concept of many of the books, like colonialism, imperialism, feminism, history of that country etc. because books represents culture of society and we are not part of that society so it is difficult to understand. But when we read books of Chetan Bhagat his Setting/background, concept, characters, word selection every thing is Indian. Even word to word translation of hindi words and proverbs creats humour in the novel. when we read his novels it looks like as if we are watching movies or things are happening in front of our eyes, Just according to Dryden’s definition that paly should be JUST and LIVELY image. He presents reality of our contemporary reality as it is(JUST). He brought out reality, truth of society(especially youth), it may be harsh, difficult to accept.
He is good writer ,writing about current issues of the society and even readers are appreciating his writing then even critics are criticizing him, and calling him Salman khan or Rakhi sawant of Indian writing in English. It is critic’s job to criticize. But perhaps time will come when Chetan Bhagat will considered as a CLASSIC writer as now we have Shakespeare. If we look back into the history then we find that those writer who are consider as a greatest writer now a days , they were neither given importance in their lifetime nor their work was considered as a good work. There are many examples in which author themselves had burnt their books due to outer social, political and religion forces. Or they