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Chanelle Kirksey
Starz launched its first-ever social game, Spartacus: The Game, originally named Spartacus: Gods of the Arena, on Facebook in Jan. 2011. It has drawn approximately 4 million registered users and had more than 1.2 million monthly active users at its peak, according to the company. It did so well that Starz decided to follow it up with the second game, in which it made a bigger, but undisclosed investment.
Separately from the game, Starz will offer the first full episode of the new Spartacus season for sampling in more than 61.1 million U.S. pay TV homes starting on Jan. 20. Multiple pay TV providers, including Comcast, DirecTV, Dish and Charter Communications, are participating via on-demand and online platforms, which Starz sees benefitting from increased tablet use, in the effort to raise awareness. The episode will also be available at www.facebook.com/spartacus.starz.
Starz executives said that such promotions can get hundreds of thousands of people to sample a show digitally. The first season of Spartacus even drew around 1 million with two sample episodes, they said. The sample episode will remain available through the season finale given that TV viewers these days have many opportunities to catch up on series.
The new game takes the player, a recently escaped slave, outside of the arena to take on challenges, missions and lead a group of fighters. Strategy and fighting are key elements as players will be given missions to wrest locations from Roman control while working with, and conspiring against, characters from the show.
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