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Juanjo Pollreisz
Netflix on Tuesday outlined how it intends to crack down on the rampant sharing of account passwords in the U.S., its latest bid to reel in more subscribers to its video streaming service as its growth slows.
The long-anticipated move, telegraphed by Netflix a year ago, seeks to end a practice that the company allowed to go unchecked for years while its streaming service was attracting subscribers in droves. At that time, management had little incentive to risk riling customers by reining in password sharing.
Before the crackdown on password sharing, Netflix began introducing features, such as the ability to transfer the profiles set up on subscriber accounts to make it easier for people to retain their viewing histories after they are no longer able to watch shows for free.
Netflix co-CEO Greg Peters acknowledged last month that the crackdown on password sharing is likely to trigger an uptick subscriber cancellations, but expressed confidence the company will be better off in the long run after people adjust to the clampdown.
I currently pay an additional $11 per month on my T-Mobile bill in order to get Netflix Premium. I just received a text message from T-Mobile that my cost would be increasing to $16 per month to keep Netflix Premium.
You should be able to change to Netflix Standard option for $8.50 per month added to your T-Mobile bill.
This was a nice perk for T-mobile customers and I am sure many have stayed with T-mobile as loyal customers for perks like this. The ad version of Netflix is a sharp downgrade for this perk and will likely lose them some customers which pull the trigger to find another carrier with a little better pricing and perks. I for one will be on the phone with T-mobile asking for a credit or something for this perk which I am losing and being a T-mobile customer for 12 years I hope I can get something for this loss of a great perk.
Netflix offers us Hulu with ads for free(that we never asked for) while downgrading Netflix without ads to Netflix with ads. They make it sound like this is a new benefit, which it is not. I will now downgrade my Magenta Max 55+ to the regular Magenta 55+ plan and pay for Netflix without ads separately.
Second, Call/T-Mobile: I felt uncomfortable with how the chat went, so I called to confirm I will not be changed. The agent was unable to to see anything that indicates I would stay on Basic. They believed (they were not sure) that Netflix was initiating the change. Makes sense I guess, so time to contact Netflix.
Third, Chat/Netflix: Agent informs me that Netflix cannot make plan changes to accounts billed through partners like T-Mobile. They state that I am on Basic and can stay on Basic and to let T-Mobile know I do not want to change.
So to all the people saying this is an overreaction and that "it costs nothing to simply not use it," every one of us is paying for this service, and if you think the price of Netflix isn't baked into the price you pay, then you don't know how business works. Even if we were getting it completely free, we may only have signed up for the service for specific perks, and may not be able to change services now due to the glut of legacy hardware and software that's in regular use around the world. We have a right to be pissed, because ads aren't nothing. They're annoying, they waste time, and more importantly they eat up data - and since we still have soft data caps that matters. Get off your high horse and recognize when you have nothing constructive to add to the conversation.
You say that they offer hulu with ads when your signed with Netflix themselves? Please clarify, also are you not in the US? Because we've never heard about having hulu with ads for being with Netflix!
Spoke with rep , transfered to supervisor that viewed note and basically told me to kick rocks on social media to get results promised. Supervisor had no choice to give such direction, up chain escalation wasn't possible her hands were tied.
it is if youre already on said plans.. heres one for you..if your current plan is $90 and you must pay for Netflix yourself..or you can jump up to the correct plan and pay $30 more to get your TMO offered Netflix..which one sounds like its the cheaper route?
I pulled this chapter together from dozens of sources that were at times somewhat contradictory. Facts on the ground change over time and depend who is telling the story and what audience they're addressing. I tried to create as coherent a narrative as I could. If there are any errors I'd be more than happy to fix them. Keep in mind this article is not a technical deep dive. It's a big picture type article. For example, I don't mention the word microservice even once :-)
Given our discussion in the What is Cloud Computing? chapter, you might expect Netflix to serve video using AWS. Press play in a Netflix application and video stored in S3 would be streamed from S3, over the internet, directly to your device.
Another relevant factoid is Netflix is subscription based. Members pay Netflix monthly and can cancel at any time. When you press play to chill on Netflix, it had better work. Unhappy members unsubscribe.
The client is the user interface on any device used to browse and play Netflix videos. It could be an app on your iPhone, a website on your desktop computer, or even an app on your Smart TV. Netflix controls each and every client for each and every device.
Everything that happens before you hit play happens in the backend, which runs in AWS. That includes things like preparing all new incoming video and handling requests from all apps, websites, TVs, and other devices.
In 2007 Netflix introduced their streaming video-on-demand service that allowed subscribers to stream television series and films via the Netflix website on personal computers, or the Netflix software on a variety of supported platforms, including smartphones and tablets, digital media players, video game consoles, and smart TVs.
Netflix succeeded. Netflix certainly executed well, but they were late to the game, and that helped them. By 2007 the internet was fast enough and cheap enough to support streaming video services. That was never the case before. The addition of fast, low-cost mobile bandwidth and the introduction of powerful mobile devices like smart phones and tablets, has made it easier and cheaper for anyone to stream video at any time from anywhere. Timing is everything.
Building out a datacenter is a lot of work. Ordering equipment takes a long time. Installing and getting all the equipment working takes a long time. And as soon they got everything working they would run out of capacity, and the whole process had to start over again.
The long lead times for equipment forced Netflix to adopt what is known as a vertical scaling strategy. Netflix made big programs that ran on big computers. This approach is called building a monolith. One program did everything.
What Netflix was good at was delivering video to their members. Netflix would rather concentrate on getting better at delivering video rather than getting better at building datacenters. Building datacenters was not a competitive advantage for Netflix, delivering video is.
It took more than eight years for Netflix to complete the process of moving from their own datacenters to AWS. During that period Netflix grew its number of streaming customers eightfold. Netflix now runs on several hundred thousand EC2 instances.
The advantage of having three regions is that any one region can fail, and the other regions will step in handle all the members in the failed region. When a region fails, Netflix calls this evacuating a region.
The header image is meant to intrigue you, to draw you into selecting a video. The idea is the more compelling the header image, the more likely you are to watch a video. And the more videos you watch, the less likely you are to unsubscribe from Netflix.
The first thing Netflix does is spend a lot of time validating the video. It looks for digital artifacts, color changes, or missing frames that may have been caused by previous transcoding attempts or data transmission problems.
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