Sony Ask Zambian Song Download Mp3 ((BETTER))
Drema Elleman
On the surface my job is to pitch and license songs from the Sony catalog for use in advertising, and that is primarily what I do. I am part of a team that is the conduit through which people can access the greatest music catalog in the history of the world (we have The Beatles, Queen, and Motown, just to start), so I send out custom playlists in response to creative briefs, build connections with music producers and supervisors, and negotiate deals all day long.
The massive explosion in catalog sales has been quite a phenomenon in recent years, with catalogs selling for higher multiples than ever in history. There is a great reshuffling of the deck happening when it comes to the representation of these iconic song catalogs, and it will be interesting to see who is best able to steward these songs into the future by keeping them relevant for the next generation. Capitalizing on new licensing and streaming opportunities and maintaining enough revenue to have these large payouts make financial sense is going to be more important than ever in publishing.
Plus we have TikTok and all of the new social apps on the horizon looking to utilize music in new and creative ways. Creating the framework for licensing to new media is an ongoing challenge but needs to be done right up front or songwriters will be suffering in the future by being horribly underpaid for their work (cough, streaming royalties, cough, cough). Once a precedent has been set it can be hard to correct.
I hope that in time the streaming royalty pie gets more equitably distributed for songwriters. As new technologies further integrate music on demand into every facet of our lives I think there will be a larger pool of revenue for music than we have ever seen. It just needs to be shared properly.
Sandra Esparon was named the 2014 Best Female Artist, while the award for Best Song went to veteran singer Jean-Marc Volcy, who won with his song "Dyelelo." Volcy also won the prize for the Best Male Artist.
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