Koi Nai Movie Dikhao

[Asdrubal Dagreat]

Thead film starts with a man who gets home from office and helps himself to some cake in the fridge. as he does this, his wife interrupts him reminding about it being 'karva chauth' (a day of fasting). As he realises this, to make amends he is seen swiping across a smartphone screen logged into Amazon. The film then shows a family of four on a vacation as they try to pick between photographers at a tourist spot. The next bit is about a Gujarati family on a flight as they bring out tiffins of all sizes containing a variety of snacks. The film progresses to show a young Sikh boy mimicking the dancing styles of different Bollywood actors. We also see a young mother trying to pacify her baby (held in the father's arms) by swiping across various products on screen. The ad film shows other similar stories all of which end with the campaign jingle of 'aur dikhao', which is a play on a typical Indian shopper's tendency to always look at a lot of options to choose from before making a purchase. The film ends urging the viewers to download the Amazon app and enjoy the benefit of choice.

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